Google Tag Manager Integration



AppsFlyer’s integration with GTM (Google Tag Manager) allows the developer to send in-app events to both Firebase and AppsFlyer. This means that there is no need to send the same event twice.

All events that are sent using GTM are modeled after AppsFlyer in-app events. The event name, parameters and structure are all the same. If you already have GTM in your app, using it to send events to AppsFlyer is straightforward.

This guide shows how to use Google Tag Manager to send a purchase event. The steps and instructions listed in this guide are relevant for any event that you wish to send.


Events that are sent using GTM are sent as server-to-server events. In raw data reports for in-app events, the event source appears as s2s.

Was this article helpful?
1 out of 2 found this helpful

Page Contents: