Agency Configuration for Google DoubleClick Campaigns

As part of AppsFlyer's advanced integration with Google, AppsFlyer supports multiple calls to Google DoubleClick.  This enables Agencies to promote the same app on behalf of an advertiser using their own DoubleClick integration parameters.

Adding a New Agency Configuration for Google DoubleClick

To configure DoubleClick under the agency's account please login to the client's app from the agency's account and follow the setup guide.


For AppsFlyer to attribute an install to an agency, AppsFlyer must know the name of the agency. The name of the agency should be passed to AppsFlyer with the af_prt parameter found in the tracking link or via the referrer as part of the URL.  


1. af_prt in the tracking link${UNIVERSAL_SITE_ID}&

2. af_prt as part of the referrer in the tracking link

In-App Event Mapping

Agencies can have their own in-app event mapping with DoubleClick, even if the advertiser client also has its own mapping. More details here.

How Many Agencies Can Work on DoubleClick Per App?

AppsFlyer supports up to five different configurations per app including the advertiser's own configuration (i.e. the advertiser's configuration and four additional agency configurations).

Once the maximum number of configurations is reached, an existing configuration must be deleted before adding a new configuration.

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