Agency Configuration for Google DoubleClick Campaigns

As part of AppsFlyer's advanced integration with Google, AppsFlyer can support multiple calls to Google DoubleClick.  This enables Agencies to promote the same app on behalf of an advertiser using their own DoubleClick integration parameters.

Adding a New Agency Configuration for Google DoubleClick

To configure the agency's integration parameters, follow these steps:

1.  Go to Settings >> Integrated Partners.  

2. Search for Google DoubleClick and then click the icon to display the Google DoubleClick configuration page.

3.  On the Google DoubleClick configuration window, populate the token, src, cat and type.

4.  Click Save & Close.

For full information on DoubleClick integration see here.


  • AppsFlyer supports up to 5 different configurations per app including the advertiser's own configuration (i.e. the advertiser's configuration and 4 additional agency configurations).
  • Once the maximum number of configurations is reached, an existing configuration must be deleted before adding a new configuration.
  • In order for AppsFlyer to attribute an install to an agency, AppsFlyer must know the name of the agency. The name of the agency should be passed to AppsFlyer with the af_prt parameter found in the tracking link or via the referrer as part of the URL.  For example:{network}&af_prt%3Dagency_name
  • If you also need a separate in-app event configuration, contact your Customer Success Manager.


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