How to Configure a Campaign with mXpresso

To configure a campaign with mXpresso, follow the steps below:

1. Set Up Campaign

Once you have registered your app with AppsFlyer, you must set up a campaign in the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu.

2. Configure Integrated Partner

Click Integrated Partners on the left side of the screen


3.  Select Mxpresso

In the Integrated Partners page, select mXpresso as the media source.

You can do this by either scrolling down the page to mXpresso or entering mXpresso in the search box. 

Click the mXpresso logo to open the mXpresso Configuration window.

4.  Generate the Tracking URL 

The window opens in the Integration Parameters tab.

5. Enter the name your campaign in the Campaign text field. This is optional.

6. Set the time frame of the Click Attribution Lookback Window according to your agreement with mXpresso.

7. Copy the tracking link and send to your mXpresso account manager.

Configure In-App Events 

1. Choose sending only mXpresso attributed installs’ in-app events.


2. Click +Click to add in app event mapping and map the events you want to send mXpresso.

3.  Click Save & Close.


1. To connect your app to mXpresso's agency account and allow mXpresso to see retention reports press the Permissions tab and switch both the Grant Partner Access and the Rentention buttons from off to on.

2. Press Save & Close.

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