Localytics Integration

  • Advertisers
  • Ad Networks


Localytics, one of AppsFlyer's integrated partners, is a marketing and analytics platform for mobile and web apps. Localytics app analytics provide cohort-based retention analysis, funnels, customer segmentation, and real-time analyses to uncover groups of users with the highest loyalty rates and lifetime value.

Localytics app marketing brings marketing automation services to apps by tracking the long-term success of customer acquisition campaigns and delivering rich and actionable in-app and push messages to relevant customers when they can have the greatest impact.

Setting Up Localytics

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Localytics" in the search field and click on its logo to open the Localytics configuration window.

The Localytics configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab

The Integration Tab is divided into different sections as described below. 

General Settings

Attribution ID

Localytics connects with AppsFlyer via a unique Attribution ID. If you don't already have it, you must obtain it from Localytics to continue with the integration or follow the steps below.


Obtaining the Localytics App Key from Localytics

  • Login to your Localytics Dashboard
  • Click Attribution in the left panel
  • Select Third Party Attribution
  • Copy the Attribution key

Configure Localytics in AppsFlyer’s Dashboard.

Default Postbacks

AppsFlyer can send automatic postbacks to Localytics following user installs. Use this section to define sending these postbacks. 


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Localytics.

Once you have completed the configuration, AppsFlyer sends the following data to Localytics for every organic and non-organic install:

  • Device ID (IDFA / Google Advertising ID)
  • Media Source
  • Campaign name


According to both Facebook and Twitter Terms and Conditions, we cannot share user level data with any 3rd party.  Therefore, all Facebook and Twitter installs are sent to Localytics as organic.

For details on sharing data with 3rd parties, click here.

Click Save. 

Tracking Link Tab

Tracking Links are not available for Localytics.

Data Enrichment Tab

Data Enrichment is not available for Localytics.

Permissions Tab

Permissions are not available for Localytics.

Viewing the Attribution Data in the Localytics Console

Go to the Localytics Attribution Settings screen and enable Third Party Attribution in Localytics to see AppsFlyer data.


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