Localytics, one of AppsFlyer's integrated partners, is a marketing and analytics platform for mobile and web apps. Localytics app analytics provide cohort-based retention analysis, funnels, customer segmentation, and real-time analyses to uncover groups of users with the highest loyalty rates and lifetime value.
Localytics app marketing brings marketing automation services to apps by tracking the long-term success of customer acquisition campaigns and delivering rich and actionable in-app and push messages to relevant customers when they can have the greatest impact.
Some media sources restrict sharing data with 3rd parties. AppsFlyer cannot share user level data of users acquired through these media sources with 3rd party platforms or services. All installs from such media sources are therefore sent as organic.
For more details and a list of media sources that restrict sharing data with 3rd parties, click here.
Setting Up Localytics
Go to the dashboard of your app and click on Integrated Partners on the left bar.
Enter "Localytics" in the search field and click on its logo to open the Localytics configuration window.
The Localytics configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
The Integration Tab is divided into different sections as described below.
Localytics connects with AppsFlyer via a unique Attribution ID. If you don't already have it, you must obtain it from Localytics to continue with the integration or follow the steps below.
Obtaining the Localytics App Key from Localytics
- Login to your Localytics Dashboard
- Click Attribution in the left panel
- Select Third Party Attribution
- Copy the Attribution key
Configure Localytics in AppsFlyer’s Dashboard.
AppsFlyer can send automatic postbacks to Localytics following user installs. Use this section to define sending these postbacks.
Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Localytics.
Once you have completed the configuration, AppsFlyer sends the following data to Localytics for every organic and non-organic install:
- Device ID (IDFA / Google Advertising ID)
- Media Source
- Campaign name
Tracking Link Tab
Data Enrichment Tab
Data Enrichment is not available for Localytics.
Permissions are not available for Localytics.
Viewing the Attribution Data in the Localytics Console
Go to the Localytics Attribution Settings screen and enable Third Party Attribution in Localytics to see AppsFlyer data.