Why Can’t I See Facebook Installs in my Dashboard?

Facebook’s configuration on AppsFlyer’s dashboard is pretty straightforward.

To start tracking Facebook installs you simply need to populate the Facebook App ID in the media configuration window for Facebook.

However, sometimes Facebook installs are not displayed in our dashboard.

The main reasons for this are, as follows: 

1.  No IDFA Collection - As stated in the SDK Integration Guide - iOS, you must add the AdSupport.framework to your project for IDFA collection to take place. Although in most cases attribution still works with finger-printing, IDFA collection is mandatory for working with Facebook.  Check the Installation Raw Data report to see if the IDFA column is indeed empty or not.

Android installs work on Facebook even without GAID collection, but it is highly recommended to have it implemented too.

2.  Wrong Facebook App ID – check if the set Facebook App ID exists by pasting this URL http://graph.facebook.com/{FB App ID} in a browser tab. If the Facebook app ID is wrong, an error message is displayed.

Even if the reply is not an error there is still the possibility the user confused the Facebook App IDs for the iOS and Android apps.

3.  App status on Facebook – the app must be defined on Facebook as “Live” rather than “In development” for attribution to work.

Make_Test_App_Public.png

4.  Wrong type of Facebook campaign – make sure the Facebook campaign is “Mobile app install ads” rather than any other campaign type.  

When setting up the Facebook app install campaign you can select the app from a drop-down list or paste the full store URL to the app. While both work on Facebook, the second method fails AppsFlyer's attribution.

5.  Facebook app install - when setting up the Facebook app install campaign you can select the app from a dropdown list or paste the full store URL to the app. While both work for you on Facebook the second method fails AppsFlyer's attribution. 

Correct set-up - attribution works.

Incorrect set-up - attribution fails.

 

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