At a glance: CrossInstall, a Twitter Company and an AppsFlyer ad network integrated partner, is a mobile-only demand-side platform specializing in playable ads at scale. In addition to click-based mobile attribution, CrossInstall also offers cost and view-through attribution, which you can record with AppsFlyer.
Setting up CrossInstall
To access CrossInstall settings:
- Go to Configuration > Integrated partners.
- Search for and select CrossInstall.
- Update settings (per tab) as required. See the following section.
The Integration Tab is divided into different sections as described below.
Enable View-Through attribution
Toggle this to ON if you want to attribute view-through installs from CrossInstall. The view-through lookback slider is available on the attribution link tab (described below).
On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
AppsFlyer can send automatic postbacks to CrossInstall following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.
Select Only events attributed to this partner for events coming only from users attributed to CrossInstall.
In-app events settings
In this section you can map your AppsFlyer events with CrossInstall via postbacks.
- Toggle In-App Event Postbacks to ON
- Select the Sending Option for all SDK defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner
- Click Add Event to add an SDK Event to the list
- Complete the following parameters:
|SDK Event Name||The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
|Send Revenue||When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).
Attribution link tab
This tab is divided into different sections:
Attribution link parameters
In this section, select which parameters you want to add to the attribution link.
Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.
- Campaign - add it to compare different campaigns running with CrossInstall.
Attribution link parameter: c
- Adset - set ad set names to compare different ad sets within specific CrossInstall campaigns.
Attribution link parameter: af_adset
- Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns CrossInstall.
Attribution link parameter: af_ad
- Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid
- Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5
Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer's Attribution Link Structure and Parameters.
This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to CrossInstall.
Attribution link parameter: af_click_lookback
More details about the click lookback window here.
Click attribution link
This is the attribution link that contains all the setup information you have set for it. Send it to CrossInstall to be activated when leads click on a corresponding ad.
View-through attribution lookback window
This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to CrossInstall, providing there was no other relevant ad click.
You can customize this value to 1-23 hours or 1-7 days.
Attribution link parameter: af_viewthrough_lookback
More details about the view-through attribution here.
Impressions attribution link
The impression attribution link contains similar attribution data to the click recording link (besides the different lookback window). Send it to CrossInstall to be activated when a corresponding ad is watched.
Read more about how CrossInstall defines clicks and views.
AppsFlyer gets cost details by API.
Before you begin:
- In your CrossInstall dashboard get your credentials. You need:
- API key
- Get the API key activated by your CrossInstall account manager.
To enable CrossInstall cost API:
- In the integrated partner Cost tab, enable Get Cost Data.
- Complete the credential fields.
- Click Save Cost.
- Click Test Connection.
- The message API connection verified displays.
- The API is active. AppsFlyer collects data from the partner 6 times a day, on average once every four hours.
- Make sure the attribution data sent includes the correct campaign ID (not just campaign name) so that cost data can be matched,
- Cost data syncs status and messages
Ad revenue tab
Ad Revenue is not supported in the integration with this partner.
In this tab, you can select the permissions to grant CrossInstall, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for CrossInstall, the permissions tab is active and you can grant control to CrossInstall.
Ad network permissions
Use these toggles to give the ad network permissions to handle its own configuration for your app:
- Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
- Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
- Allow access to your retention report - only to the partner's own retention data
- Allow access to your aggregate loyal user data - only to the partner's own loyal user data
- Allow access to your aggregate in-app events data - only to the partner's own in-app events data
- Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
- Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser
Learn more about granting ad network permissions.