The AppsFlyer platform enables attribution recording from different types of media sources as listed here.
Self-reporting networks (SRNs)
Self-reporting networks (SRNs) provide attribution confirmation and details by way of an API between AppsFlyer and the network. Examples, Facebook, Google, Apple Search Ads.
Attribution Link Networks (non-SRNs)
Attribution link networks, ad-networks or non-SRNs, provide attribution information on the click.
Custom attribution links are used for campaigns using your own media such as e-mail, SMS,
social networks, landing pages, QR codes, etc.