Attributing media sources

The AppsFlyer platform enables attribution recording from different types of media sources as listed here.

Self-reporting networks (SRNs)

Self-reporting networks (SRNs) provide attribution confirmation and details by way of an API between AppsFlyer and the network. Examples, Facebook, Google, Apple Search Ads.

Attribution Link Networks (non-SRNs)

Attribution link networks, ad-networks or non-SRNs, provide attribution information on the click.  

Owned Media

Custom attribution links are used for campaigns using your own media such as e-mail, SMS,

social networks, landing pages, QR codes, etc.

See also: cross-promotinguser invite attribution, and smart banners

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