Types of media sources

A media source is an entity that displays ads. The AppsFlyer platform enables attribution recording from different types of media sources.

Type of media source Description
Self-reporting network (SRN) 
  • Provide attribution confirmation and details via an API between AppsFlyer and the network
  • Examples: Facebook, Google, Apple Search Ads
  • Provide attribution information contained in a click URL.  
  • Also known as attribution-link network or ad networks.
  • Examples: Unity Ads, Tapjoy, Applovin
Owned media
  • Owned media use custom attribution links for campaigns.
  • Examples: Email, SMS, social networks, landing pages, QR codes, etc.


See also: cross-promotion attributionuser invite attribution, and Smart Banners

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