AppsFlyer and Appsee Integration

Introduction

Appsee, one of AppsFlyer's integrated partners, is a robust UX app analytics platform that enables ​mobile teams to obtain crucial insights .​ Features like user recordings, user-friendly touch heatmaps, and extensive user journey tracking, help you to understand the exact reasons behind the data while zoning in on user behavior. Appsee enables you to see how users really use your app.

Now you can benefit from the power of both Appsee and AppsFlyer by implementing a simple code integration. The integration enables you to add AppsFlyer attribution data to your Appsee dashboard and session data.

With this integration you are able to filter user recordings in the Appsee dashboard based on the AppsFlyer attribution data. For example, you can view all user recordings for users that have downloaded your app through a specific campaign. The integration only applies to new app installations and doesl not include retroactive data.

Setting Up Appsee

Go to the dashboard of your app and click on Integrated Partners on the left bar.

Integrated_Partners_link.png

Enter "Appsee" in the search field and click on its logo to open the Appsee configuration window.

The Appsee configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab

The Integration Tab is divided into different sections as described below. 

General Settings

API Key and AuthToken

Appsee connects with AppsFlyer via a unique API Key and Auth Token. If you don't already have them, you must obtain them from Appsee to continue with the integration or follow the steps below.

appsee_msc_new_2.png

Obtaining the API Key and Authtoken

Login to your Appsee dashboard.

Go to Manage Account (top right menu in the dashboard).

Appsee_1.png

Go to the Integrations tab and click Enable in the AppsFlyer row.

Once your request is approved, you receive a notification email.

Now you can login to your account to view your integration authentication key.

Copy your app’s Appsee API key to the api_key field.

Copy your authentication token (from step 1) to the authtoken field.

Click Save

Default Postbacks

AppsFlyer can send automatic postbacks to Appsee user installs. Use this section to define sending these postbacks. 

Swrve_msc_new_4.png

Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Appsee or select Off

 Note

According to both Facebook and Twitter Terms and Conditions, we cannot share user level data with any 3rd party.  Therefore, all Facebook and Twitter installs are sent to Appsee as organic.

For details on sharing data with 3rd parties, click here.

Click Save. 

Tracking Link Tab

Tracking Links are not available for Appsee.
 

Data Enrichment Tab

Data Enrichment is not available for Appsee.

Permissions Tab

Permissions are not available for Appsee.

Code Integration

Now you must push the iOS IDFA / Google Advertising ID to Appsee.

For Android For iOS

Prerequisite: Make sure you have Google Play Services configured in your Android Studio Project.

For more details see https://developers.google.com/android/guides/setup

Add call to pushAdvertisingIdToAppsee() to the onCreate method of the first activity launch sequence:

@Override 
protected void onCreate(Bundle savedInstanceState) { 
      super.onCreate(savedInstanceState); 
      setContentView(R.layout.activity_main); 
Appsee.start("YOUR_API_KEY"); 

AppsFlyerLib.setAppsFlyerKey("YOUR_API_KEY"); 
AppsFlyerLib.sendTracking(getApplicationContext()); 

pushAdvertisingIdToAppsee(); } 

private void pushAdvertisingIdToAppsee() { 
     new Thread(new Runnable() { 
         public void run() { 
           try { 
               AdvertisingIdClient.Info adInfo = 
AdvertisingIdClient.getAdvertisingIdInfo(getApplicationContext()); 
                if (adInfo != null) { 
                   Appsee.set3rdPartyId("AppsFlyer", adInfo.getId(), true); 
            } catch (Exception e) {
                 e.printStackTrace(); 
            } 
       } ).start();
 }

View Attribution Data in the Appsee Dashboard

Once you have released a new version of your app with the integration code, you can view the attribution data is the Appsee dashboard.

The attribution data appears as a custom Appsee event called AppsFlyerTracking in the session’s timeline, as shown below: 

You can also filter by a specific media source or campaign ID by using the event properties filter:

You can also view the aggregated attribution data in the events analytics section:

Was this article helpful?
0 out of 0 found this helpful

Comments

0 comments

Please sign in to leave a comment.