How to Configure a Campaign with LINE Ads Platform

  • Advertisers


LINE Ads Platform, one of AppsFlyer's integrated partners, launched its advertising service called LINE Ads Platform in June, 2016. It combines a bidding and customized targeting system.

In addition to click-based mobile attribution, LINE Ads Platform also offers retargeting attribution, which you can track with AppsFlyer.

To configure your campaigns with LINE Ads Platform, follow the steps below.

Setting Up LINE Ads Platform

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "LINE Ads Platform" in the search field and click on its logo to open LINE Ads Platform's configuration window.

LINE Ads Platform's configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.


  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration Tab

The Integration Tab is divided into different sections as described below. 

General Settings

Postback ID and Account ID

LINE Ads Platform connects with AppsFlyer via a unique Postback ID and Account ID. If you don't already have the Network ID and password, you must obtain it from LINE Ads Platform to continue with the integration.


Default Postbacks

AppsFlyer can send automatic postbacks to LINE Ads Platform  following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks. 


Select Only events attributed to this partner for events coming only from users attributed to LINE Ads Platform.
Select Events attributed to any partner or organic to have your entire user base available to be reported to LINE Ads Platform.

In-App Events Settings

In this section you can map your AppsFlyer events with LINE Ads Platform via postbacks.

  1. Enter the app_id and advertiser_id again.
  2. Toggle In-App Event Postbacks to ON.
  3. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  4. From the dropdown list select an SDK Event Name.
  5. From the Partner Event Identifier dropdown list, select the corresponding option.


  6. Click Add Event to add additional Event Names.
  7. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on LINE Ads Platform's side. 
Obtain the corresponding Event ID from LINE Ads Platform and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). 

Custom In-App Events Mapping

AppsFlyer allows you to map any custom in-app event to send to LINE, by using the CUSTOM Partner Event Identifier option.  

The event name and the event value (including the event parameters) configured in the SDK are forwarded to LINE, as is.


Tracking Link Tab

In this tab, you can create the tracking links you want to send to LINE Ads Platform for tracking LINE Ads Platform's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's tracking links.


For all SRNs, such as Facebook, Apple Search Ads, Adwords, Snapchat etc. this tab is not functional, as they do not use external tracking links.

This tab is divided into different sections:

Tracking Link Parameters

In this section, select which parameters you want to add to the tracking link. 

Adding parameters to the tracking link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the tracking link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with LINE Ads Platform. 
    Tracking link parameter: c
  • Adset - set ad set names to compare different ad sets within specific LINE Ads Platform campaigns.
    Tracking link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns LINE Ads Platform.
    Tracking link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Tracking link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Tracking link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5 

Add any other parameter to the tracking link simply by typing it in a new parameter box. For more information about AppsFlyer's Tracking Link Structure and Parameters.

Retargeting Settings

When enabled, AppsFlyer recognizes a link as a retargeting tracking link, rather than a user acquisition link, by adding the &is_retargeting=true to the click tracking link. Note that retargeting is currently only supported for click-through and not view-through attribution.  
Tracking link parameter: is_retargeting.

The following setup below is displayed when retargeting is enabled.


1. Standard Link vs. OneLink

Select standard tracking link option if:

  • You don't need to deep link with the URL or
  • Plan to use only URI schemes for deep linking

select Use OneLink for:

  • Using a single link for both Android and iOS apps or
  • Deep linking using Universal or app links 

Note that selecting OneLink changes the click tracking link from app specific to a OneLink URL.

2. Deep Link URL

Use this field if the link is meant to deep link users to any specific activity within your app.
Tracking link parameter: af_dp
You can find more information about AppsFlyer's deep linking solution in this guide.

3. Re-engagement Window

Set the time period following the re-engagement, where the user's in-app events are attributed to the retargeting media source. You can set the value in days (1-90), hours (up to 23), or even lifetime.

Tracking link parameter: af_reengagement_window


Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to LINE Ads Platform.

Tracking link parameter: af_click_lookback

More details about the click lookback window here


Click Tracking Link

This is the tracking link that contains all the setup information you have set for it. Send it to LINE Ads Platform to be activated when leads click on a corresponding ad. 

Data Enrichment Tab

Cost integration is not available for LINE Ads Platform.


Permissions Tab

No permission configurations are available for LINE Ads Platform.


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