Testing Retargeting

Introduction

Before running any Retargeting campaigns, it is important to test the three types of retargeting conversions both in the testing environment and live production:

1.  Test Re-engagement via App Open

2.  Test Re-engagement via Deep Linking

3.  Test Re-attribution (re-install)

 Important Notes

  • To test in a live production environment, request from the network to retarget your device and test with the live ad itself 
  • You must wait ten minutes between tests, since the algorithm attempts to match the click and the retargeting conversion every ten minutes.
  • AppsFlyer begins to count launches of the app for retargeting campaigns from the the third launch.
  • Retargeting tracking links must contain the parameter is_retargeting=true
  • For details of how to generate a Tracking Link, click here

Re-Engagement via App Open

Re-engagement via app open must be based on ID Matching only and not fingerprinting. Device IDs must be included on the AppsFlyer tracking link allowing AppsFlyer to match this with the Device ID when the app is opened.

Available IDs include IDFA / (Hashed Sha1) IDFA, GAID and (Hashed Sha1) GAID

Testing Procedure

1.  Make sure the app is installed on your test device and has been launched at least twice

2.  Wait 10 minutes

3.  Generate a retargeting link with your Device ID and send it to your mobile device (e.g. via email)

 Example

iOS:
https://go.onelink.com/{app_id}?pid=retargeting_test&c=test1&is_retargeting=true
&idfa={test device IDFA}

Android:
https://go.onelink.com/{app_id}?pid=retargeting_test&c=test1&is_retargeting=true
&advertising_id={test device GAID}

4.  Click the retargeting link from your mobile device (expect to be re-directed to the store)

5.  Manually open the App via the Open button in the store or from the device launch pad

6.  You should see +1  for Re-Engagements conversion in the AppsFlyer Retargeting Dashboard

Re-Engagement via Deep Linking

The app is opened by the deep link and AppsFlyer can attribute the install.

For this to work, the appropriate version of AppsFlyer’s SDK must be integrated.

 Note

For Android apps, you must place a code on all activities, to ensure there is no route to open the app without notifying AppsFlyer.  For iOS it is sufficient to place the code on the first entry point only.

Testing Procedure

1.  Make sure the app is installed on your test device and has been launched at least twice

2.  Generate a deep linking retargeting link and send it to your mobile device (e.g. via email)

 Example

https://go.onelink.com/{app_id}?pid=retargeting_test&c=test1&is_retargeting=true
&af_dp=myscheme%3A%2F%2F


3.  Click the retargeting link from your mobile device (expect to be re-directed to the store)
4.  Ensure the app is automatically launched and the relevant deep link content served
5.  You should see +1  for Re-Engagements conversion in the AppsFlyer Retargeting Dashboard  

Re-Attribution (Re-Install)

Follow the steps below to test re-attribution.

Testing Procedure

1.  Make sure the app is installed on your test device and has been launched at least twice

2.  Make sure your device is removed from the test device whitelist

3.  Uninstall the app

4.  Wait 10 minutes

5.  Generate a retargeting link with your Device ID and send it to your mobile device (e.g. via email)

 Example

iOS:
https://go.onelink.com/{app_id}?pid=retargeting_test&c=test1&is_retargeting=true
&idfa={test device IDFA}

Android:
https://go.onelink.com/{app_id}?pid=retargeting_test&c=test1&is_retargeting=true
&advertising_id={test device GAID}

6.  Click the retargeting link from your mobile device (expected to be re-directed to the store)

7.  Install and launch the app

8.  You should see +1 for Re-Attributions conversion in the AppsFlyer Retargeting Dashboard

 

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