Appsflyer Integration <-> FOCUUS

AppsFlyer is able to send attribution data to FOCUUS for both install and in-app events.

This article is intended for Ad-Networks who are using FOCUUS platform and would like to integrate with AppsFlyer's NativeTrack™ solution.

To start the integration you must send AppsFlyer both the tracking link and the postback for reporting purposes.  

Creating your Tracking Link

The tracking link consists of the below AppsFlyer base tracking link and additional macros added by the ad-network.

See below AppsFlyers base tracking link with a detailed explanation per macro:

AppsFlyer Base URL

Description

http://app.appsflyer.com

AppsFlyer End-Point

app_id

Application Unique ID - Dynamic value changed per app promoted

pid=

Media source name include _int to identify integrated network at AppsFlyer servers

c=

Campaign name


Recommended Tracking Link Parameters:  

AppsFlyer Parameter 

FOCUUS Macros 

Description

&clickid=

{tid}

Request ID of each user session - Required

&af_siteid=

{publisher_id}

ID of the Affiliate promoting the offer - Optional 

 
** For a complete list of AppsFlyer parameters click here
 
** FOCUUS allows unlimited number of macros and you can name them as you wish, click here.

Complete Tracking Link Template:
http://app.appsflyer.com/com.appsflyer?pid={traffic_source}&clickid={tid}&af_siteid={publisher_id}

*This tracking link is set on your FOCUUS campaign’s destination.

Install and In-App Event Postbacks:

See below a step by step explanation on how to create your install and in-app event postbacks at FOCUUS:
  1. Create new event (Install and any other in-app events).

  2. Generate pixel (postback) for implementation.

  3. Copy the postback URL that appears in the box labeled Server2Server Pixel.

  4. Replace the TRANSACTION_ID with Appsfleyr macro - “clickid”-

    http://pixel.focuusing.com/event.php?type=imp&tid={clickid} 

Set this postback on Appsflyer end -

** Optional postback parameters

FOCUUS Macros

Description

Example

&event_value=

Payout value for each type of event

http://pixel.focuusing.com/event.php?type=cpi&tid={Your_TRANSACTION_ID}&eid=49816&event_value={25}

** Event name (Install, Registration etc) appears by default on the generated pixel. for example -

http://traffic.focuusing.com/install?tid={TRANSACTION_ID}
http://traffic.focuusing.com/conversion?tid={TRANSACTION_ID}
http://traffic.focuusing.com/ftd?tid={TRANSACTION_ID}
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