At a glance: Ad networks that use FOCUUS can utilize the AppsFlyer Probabilistic modeling solution to receive attribution data about installs and in-app events.
Creating your attribution link
The attribution link consists of the below AppsFlyer base attribution link and additional macros added by the ad network.
See below AppsFlyers base attribution link with a detailed explanation per macro:
AppsFlyer Base URL | Description |
---|---|
http://app.appsflyer.com |
AppsFlyer endpoint |
app_id |
Application unique ID |
pid |
Media source name include _int to identify integrated network at AppsFlyer servers |
c |
Campaign name |
Recommended attribution link parameters
AppsFlyer Parameter | FOCUUS Macros | Description |
---|---|---|
clickid |
{tid} |
Request ID of each user session - Required |
af_siteid |
{publisher_id} |
ID of the Affiliate promoting the offer - Optional |
FOCUUS allows an unlimited number of macros and you can name them as you wish, click here.
Complete attribution link template
http://app.appsflyer.com/com.appsflyer?pid={traffic_source}&clickid={tid}&af_siteid={publisher_id}
This attribution link is set on your FOCUUS campaign destination.
Install and in-app event postbacks
To create your install and in-app event postbacks at FOCUUS
-
Create a new event (Install and any other in-app events).
-
Generate pixel (postback) for implementation.
-
Copy the postback URL that appears in the box labeled Server2Server Pixel.
- Replace the TRANSACTION_ID with Appsfleyr macro - “clickid”
http://pixel.focuusing.com/event.php?type=imp&tid={clickid}
Optional Postback Parameters
FOCUUS Macros | Description | Example |
---|---|---|
event_value |
Payout value for each type of event |
http://pixel.focuusing.com/event.php?type=cpi&tid={Your_TRANSACTION_ID}&eid=49816&event_value={25} |
Event name (Install, Registration, etc.) appears by default on the generated pixel. for example:
- http://traffic.focuusing.com/install?tid={TRANSACTION_ID}
- http://traffic.focuusing.com/conversion?tid={TRANSACTION_ID}
- http://traffic.focuusing.com/ftd?tid={TRANSACTION_ID}