FOCUUS integration with AppsFlyer


AppsFlyer is able to send attribution data to FOCUUS for both install and in-app events.

This article is intended for Ad-Networks who are using FOCUUS platform and would like to integrate with AppsFlyer's NativeTrack™ solution.

To start the integration you must send AppsFlyer both the attribution link and the postback for reporting purposes.

Creating your attribution link

the attribution link consists of the below AppsFlyer base attribution link and additional macros added by the ad-network.

See below AppsFlyers base attribution link with a detailed explanation per macro:

AppsFlyer Base URL Description

AppsFlyer End-Point


Application Unique ID - Dynamic value changed per app promoted


Media source name include _int to identify integrated network at AppsFlyer servers


Campaign name

Recommended attribution link parameters

AppsFlyer Parameter FOCUUS Macros Description



Request ID of each user session - Required



ID of the Affiliate promoting the offer - Optional

** For a complete list of AppsFlyer parameters click here.
** FOCUUS allows unlimited number of macros and you can name them as you wish, click here.

Complete attribution link template{traffic_source}&clickid={tid}&af_siteid={publisher_id}

*This attribution link is set on your FOCUUS campaign’s destination.

Install and in-app event postbacks

Set out below is a step-by-step explanation of how to create your install and in-app event postbacks at FOCUUS:

  1. Create new event (Install and any other in-app events).

  2. Generate pixel (postback) for implementation.

  3. Copy the postback URL that appears in the box labeled Server2Server Pixel.

  4. Replace the TRANSACTION_ID with Appsfleyr macro - “clickid”-{clickid}

Setting this postback on AppsFlyer's end

** Optional Postback Parameters

FOCUUS Macros Description Example


Payout value for each type of event{Your_TRANSACTION_ID}&eid=49816&event_value={25}

** Event name (Install, Registration etc) appears by default on the generated pixel. for example -{TRANSACTION_ID}{TRANSACTION_ID}{TRANSACTION_ID}
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