FOCUUS integration with AppsFlyer

At a glance: Ad networks that use FOCUUS can utilize the AppsFlyer Probabilistic modeling solution to receive attribution data about installs and in-app events.

Creating your attribution link

The attribution link consists of the below AppsFlyer base attribution link and additional macros added by the ad network.

See below AppsFlyers base attribution link with a detailed explanation per macro:

AppsFlyer Base URL Description

AppsFlyer endpoint


Application unique ID


Media source name include _int to identify integrated network at AppsFlyer servers


Campaign name

Recommended attribution link parameters

AppsFlyer Parameter FOCUUS Macros Description



Request ID of each user session - Required



ID of the Affiliate promoting the offer - Optional

For a complete list of AppsFlyer parameters click here.

FOCUUS allows an unlimited number of macros and you can name them as you wish, click here.

Complete attribution link template{traffic_source}&clickid={tid}&af_siteid={publisher_id}

This attribution link is set on your FOCUUS campaign destination.

Install and in-app event postbacks

To create your install and in-app event postbacks at FOCUUS

  1. Create a new event (Install and any other in-app events).

  2. Generate pixel (postback) for implementation.

  3. Copy the postback URL that appears in the box labeled Server2Server Pixel.

  4. Replace the TRANSACTION_ID with Appsfleyr macro - “clickid{clickid}

Optional Postback Parameters

FOCUUS Macros Description Example


Payout value for each type of event{Your_TRANSACTION_ID}&eid=49816&event_value={25}

Event name (Install, Registration, etc.) appears by default on the generated pixel. for example: