How to Configure a Campaign with TVSquared (Formerly Wywy)

Introduction

TVSquared (formerly WyWy), one of AppsFlyer's integrated partners, enables the entire digital organization - Marketers, Product Managers and Data Scientists - to run their business based on data. It creates an integrated view of consumers across devices, providing tools to optimize the user experience in real-time.

Setting Up TVSquared

Go to the dashboard of your app and click on Integrated Partners on the left bar.

Integrated_Partners_link.png

Enter "TVSquared" in the search field and click on its logo to open TVSquared's Analytics configuration window.

The TVSquared configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab 

The Integration Tab is divided into different sections as described below. 

General Settings 

TVSquared connects with AppsFlyer via a unique WyWy customer ID. If you don't already have it, you must obtain it from TVSquared to continue with the integration.

WyWy_msc_new_2.png

Enter the Window Size, the number of attribution minutes to use for TV ad campaigns recognised by TVSquared. 

Click Save

 Note

For details on sharing data with 3rd parties, click here.

Tracking Link Tab 

Tracking Links are not available for TVSquared.
 

Data Enrichment Tab

Data Enrichment is not available for TVSquared.

Permissions Tab

Permissions are not available for TVSquared.

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