Bulletin: Cohort data includes unattributed sessions and events

What's new

Unattributed sessions and events appear in the Cohort dashboard and reports. 

Effective date

TBD

Where

  • Cohort and Retention dashboard
  • Cohort API
  • Cohort reports via Data Locker
What you must know
  • Until the effective date, unattributed sessions and events weren't included in the Cohort dashboard and reports. This sometimes caused discrepancies between Cohort other reporting methods, where Cohort showed fewer organic sessions and events (and revenue).
  • From the effective date, unattributed sessions and events appear in the Cohort dashboard and reports with "organic" media source. This means:
    • You may see more organic data in Cohort data than before.
    • There won't be any more discrepancies between Cohort and other reporting methods caused by unattributed sessions and events.