Bulletin: Cohort data includes unattributed sessions and events

For:

Marketers

Last update: June 03, 2024 14:16

What's new	Unattributed sessions and events appear in the Cohort dashboard and reports.
Effective date	May 26, 2024
Where	Cohort and Retention dashboard Cohort API Cohort reports via Data Locker Advanced aggregated reports via Data Locker [Closed beta]
What you must know	Until the effective date, unattributed sessions and events weren't included in the Cohort dashboard and reports. This sometimes caused discrepancies between Cohort other reporting methods, where Cohort showed fewer organic sessions and events (and revenue). From the effective date, unattributed sessions and events appear in the Cohort dashboard and reports with "organic" media source. This means: You may see more organic data in Cohort data than before. There won't be any more discrepancies between Cohort and other reporting methods caused by unattributed sessions and events.