What is the Brands Directory?
The Brand Directory is an exclusive network of AppsFlyer advertisers receiving top priority on introductions to Commerce Media Networks (CMNs).
Key advantages for advertisers
- Exposure to Commerce Media Networks: CMNs can discover your brand and send you offers without any proactive effort on your part.
- Free for advertisers: Joining the Brands Directory and using AppsFlyer's Data Collaboration Platform (DCP) are both free of charge for advertisers.
- No commitment: You can express your interest in connecting with CMNs, and we'll make an introduction only after getting your approval.
FAQ
Does being part of the Brands Directory cost me anything?
No, it’s free.
Am I committed to working with CMNs if I join the Brands Directory?
No, you are not committing to anything. It's simply about indicating your interest in potentially collaborating with CMNs.
By joining the Brand Directory, will I need to purchase AppsFlyer’s DCP, Data Clean Room, or Audiences?
No, joining the Brands Directory doesn’t require you to purchase any additional AppsFlyer products.
Assuming I want to start collaborating with a CMN, should I purchase AppsFlyer’s DCP or Data Clean Room?
No, the DCP is free for brands that collaborate with CMNs.
Do I need to review or consider new Terms of Service before joining the Brands Directory?
No. Once you've opted in to the Brands Directory, it enables us to facilitate in connecting you with CMNs that may be a good fit for you. After opting in, you can work directly with the network as you do with other networks.
If I'm not using the Data Clean Room, how does this impact joining the Brands Directory?
Being part of our Brands Directory doesn’t impact any service of AppsFlyer, it simply enables targeted introductions with CMNs that may support your growth.
Would CMNs have access to our first-party data directly or will PII/PI data be hashed to a certain degree, similar to our current UA networks?
Being part of the network doesn’t require sharing your first-party data or exposing your data within AppsFlyer.
How will you introduce me to relevant CMNs?
An email will be sent to you with all the details about the CMN that wants to offer you its media network or access to its first-party data for audience building and data querying.
Can I opt out of the Brand Directory network?
Yes, at any point. Let your CSM know that you wish to opt out and we will remove you from this network.