Bulletin: DMA Support in Raw data reports

What's new

The following DMA consent fields are being added to raw data tools in AppsFlyer:

  • gdpr_applies: Indicates whether the user falls under DMA jurisdiction (true) or not (false). 
  • ad_user_data_enabled: Indicates whether the user has consented to allow Google to use their user-level data for measurement and personalized advertising (true), or not (false).
  • ad_personalization_enabled: Indicates whether the user has consented to allow Google to use their user-level data for personal ads (true), or not (false).
  • raw_consent_data: Returns a JSON object with the full raw consent data as sent from the advertiser to AppsFlyer. The information sent in this object is then used to populate the three fields above.
    • This field is not available in Raw data export and Pull API

Effective date

  • Raw data export page and Pull API - June 3rd, 2024
  • Push API and Datalocker - June 30, 2024

Where

  • Raw data export page
  • Pull API
  • Push API
  • Datalocker
Who should know
  • Advertisers and agencies using Raw data export page, Push API, Pull API and Datalocker to export raw data (event level) from AppsFlyer.
How does it impact you
  • Configure your scheme and any other processes involved in consuming the data.
  • Make sure that the new fields do not break your scheme for Push API and Data Locker.
Additional Info Please review our Supporting the Google EU consent policy article.