Bulletin: DMA support in Raw data reports

What's new

The following DMA consent fields are being added to raw data tools in AppsFlyer:

• gdpr_applies: Indicates whether the user falls under DMA jurisdiction (true) or not (false). 
• ad_user_data_enabled: Indicates whether the user has consented to allow Google to use their user-level data for measurement and personalized advertising (true), or not (false).
• ad_personalization_enabled: Indicates whether the user has consented to allow Google to use their user-level data for personal ads (true), or not (false).
• raw_consent_data: Returns a JSON object with the full raw consent data as sent from the advertiser to AppsFlyer. The information sent in this object is then used to populate the three fields above.
  • This field is not available in Raw data export and Pull API

Effective date

• Raw data export page and Pull API - June 3rd, 2024
• Push API and Data Locker - Oct 14, 2024

Where

• Raw data export page
• Pull API
• Push API
• Datalocker

• Advertisers and agencies using Raw data export page, Push API, Pull API and Datalocker to export raw data (event level) from AppsFlyer.

• Configure your scheme and any other processes involved in consuming the data.
• Make sure that the new fields do not break your scheme for Push API and Data Locker.