Bulletin: Security enhancement for traffic managed by agencies

For:

Marketers Agencies Ad networks

Last update: August 12, 2024 13:38

What's new?	To protect your data, ensure its security, and reduce fraud, we're enhancing security measures for agencies managing traffic on behalf of advertisers that are running campaigns on ad networks. As of the effective date, only traffic from agencies authorized by the ad networks will be recorded and measured in AppsFlyer. This means unauthorized agencies won't be able to configure the integration (the partner configuration window will be grayed out), and unauthorized traffic from these agencies will result in a 403 (Forbidden) response from AppsFlyer. After the agencies are added to the list, the approval applies account-wide allowing them to run campaigns with all apps on your network. Note: Applies also to empty af_prt parameters on attribution links Doesn't apply to agencies working with SRNs
Effective date	July 31, 2024
Where	Agency: Integration page Ad network: Security center
What you should know	Agency: Reach out to the partner and make sure your agency ID (the af_prt name) is added to their list of authorized agencies. Partner: Make sure to add all agency IDs (af_prt) in the new authorized agencies section.
Implications	Starting from the specified date, agencies not on the ad network's approved list won't have their traffic recorded and measured, nor will they be able to access the integration page for all apps running campaigns on the ad network.