[Bulletin] Agency data is now transparent

What's newAll agencies are now transparent. This change enhances your ability to analyze and optimize your marketing investments with greater granularity.
Update dateMarch 12, 2025
What you need to know

Before the change: For non-transparent agencies, the media source field showed the agency name, instead of the specific ad network. 

After the change

  • All agency-managed campaign data will be fully visible to you down to the media source level, regardless of previous transparency settings. Meaning, the media source field will show the specific ad network, instead of the agency name. You will still be able to group data by agency.
  • Dashboards: Historical agency data will also be transparent.
  • Reports: Data of reports received before the change will not be updated. For example, reports written to Data Locker prior to the update will include non-transparent agency data, but reports written after the update, will show transparent agency data.
  • Protect360 validation rules defined for "non-transparent agencies,”  will be reclassified as simply for "Agencies". The rules will continue to operate seamlessly within the updated transparent agency framework, with all other defined settings.
  • If you are working with cost data reported before the change, you may see the aggregated cost split into multiple lines: one under the previous agency name (before the change) and another under the media source directly (after the change). In this case, you should replace the cost data from before the change with the data after the change.
     
What you need to do

If you have internal workflows that rely on the current "agency name" presented as the media source for non-transparent agencies, review these workflows and consider updating them to accommodate this change.

For example, in dashboards, group data by either media source or agency. And in reports, use the media_source or af_prt fields, as needed.