What's new | All agencies are now transparent. This change enhances your ability to analyze and optimize your marketing investments with greater granularity. |
Update date | March 12, 2025 |
What you need to know | Before the change: For non-transparent agencies, the media source field showed the agency name, instead of the specific ad network. After the change:
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What you need to do | If you have internal workflows that rely on the current "agency name" presented as the media source for non-transparent agencies, review these workflows and consider updating them to accommodate this change. For example, in dashboards, group data by either media source or agency. And in reports, use the |