At a glance: Analyze performance and trends over time of your collaborative campaigns using visualizations and table views.
Use the measurement dashboard to view and analyze campaign performance. It contains performance KPIs, over-time trends, impressions and clicks, revenue, and other metrics.
The measurement dashboard
The dashboard includes the following components:
A - Filter bar
Select the attribution date range, and display filters.
Attribution date range
Dates the attribution occurred.
Filters
Default filters available:
- Media source
- Campaign
B - KPI Headline Metrics
| Metric | During the selected period... |
|---|---|
| Total conversions | The total number of new conversions, organic and non-organic, during the selected date range. Total conversions = non-organic conversions + organic conversions. |
| Non-organic conversions | New conversions attributed to a non-organic media source, usually following a click or impression engagement. |
| Organic conversions | New conversions by users who didn't engage with a media source beforehand. |
| Click-through rate | Equal to Clicks/Impressions |
| Conversion rate | Equal to conversions/clicks |
| Total revenue | The sum of all event revenues triggered by organic and non-organic conversion events |
C - View charts
Performance comparison charts
Display settings
(a) Dimensions and metrics.
Trend over time comparison
Display settings:
(a) Dimension and metrics.
(b) Dimensions in the display: Select as required in the Filter Bar.
D - Impression and clicks chart
A trend over time comparison of clicks and impressions
E - Campaign performance table
The tables present for each media source its KPI metrics.