At a glance: Analyze performance and trends over time of your collaborative campaigns using visualizations and table views.
Use the measurement dashboard to view and analyze campaign performance. It contains performance KPIs, over-time trends, impressions and clicks, revenue, and other metrics.
The measurement dashboard
The dashboard includes the following components:
A - Measurement panel
Select the measurement you want to view in the dashboard panel (B). You can view either the live dashboard or one of the historical dashboards you set up. For more information about live and historical dashboards, see About measurement run modes.
B - Dashboard panel
Displays the dashboard you selected in the measurement panel (A). The pane enables you to edit, duplicate, re-run, and share the dashboard with your collaborators. For more information, see Manage measurement.
C - Filter bar
Select the attribution date range, and display filters.
Attribution date range
Dates the attribution occurred.
Filters
Default filters available:
- Media source
- Campaign
D - KPI Headline Metrics
| Metric | During the selected period... |
|---|---|
| Campaign Funnel | |
| Impressions | The total number of times your ads were displayed to users. |
| Clicks | The total number of clicks on your ads. |
| Non-organic conversions | New conversions attributed to a non-organic media source, usually following a click or impression engagement. |
| Click-through rate | Equal to Clicks / Impressions. |
| Conversion rate | Equal to Conversions / Clicks. |
| Conversions / Items / Revenue | |
| Non-organic conversions | New conversions attributed to a non-organic media source, usually following a click or impression engagement. |
| Organic conversions | New conversions by users who did not engage with a media source beforehand. |
| Total conversions | The total number of new conversions, organic and non-organic, during the selected date range. Total conversions = non-organic conversions + organic conversions. |
| Items | The total number of items associated with conversion events, broken down by non-organic, organic, and total. |
| Revenue | The sum of all event revenues triggered by conversion events, broken down by non-organic, organic, and total. |
| Cost Metrics | |
| Cost | Aggregate daily ad spend per media source, campaign, and geo. Displayed with a currency indicator. |
| ROAS | Attributed revenue divided by cost. Equal to Attributed Revenue / Cost. |
| CPC | Cost per click. Equal to Ad spend / Clicks. Displayed with a currency indicator. |
| CPM | Cost per 1,000 impressions. Equal to Ad spend / 1,000 Impressions. Displayed with a currency indicator. |
| CPA | Cost per action. Equal to Ad spend / Attributed conversions. Displayed with a currency indicator. |
E - View charts
Performance comparison charts
Display settings
(a) Dimensions and metrics.
Trend over time comparison
Display settings:
(a) Dimension and metrics.
(b) Dimensions in the display: Select as required in the Filter Bar.
F - Impression and clicks chart
A trend over time comparison of clicks and impressions
G - Campaign performance table
The tables present for each media source its KPI metrics.