Data Collaboration Platform (DCP) - View measurement dashboard

At a glance: Analyze performance and trends over time of your collaborative campaigns using visualizations and table views.

Use the measurement dashboard to view and analyze campaign performance. It contains performance KPIs, over-time trends, impressions and clicks, revenue, and other metrics.

The measurement dashboard

measurement_dashboard_(1).png

The dashboard includes the following components:

A - Filter bar

Select the attribution date range, and display filters.

Attribution date range

Dates the attribution occurred.

Filters

Default filters available:

  • Media source
  • Campaign

B - KPI Headline Metrics

Metric During the selected period...
Total conversions The total number of new conversions, organic and non-organic, during the selected date range. Total conversions = non-organic conversions + organic conversions.
Non-organic conversions New conversions attributed to a non-organic media source, usually following a click or impression engagement.
Organic conversions New conversions by users who didn't engage with a media source beforehand.
Click-through rate Equal to Clicks/Impressions
Conversion rate Equal to conversions/clicks
Total revenue The sum of all event revenues triggered by organic and non-organic conversion events 
 

 

C - View charts

Performance comparison charts

Display settings

(a) Dimensions and metrics.

Trend over time comparison

Display settings:

(a) Dimension and metrics.

(b) Dimensions in the display: Select as required in the Filter Bar.

D - Impression and clicks chart

A trend over time comparison of clicks and impressions

E - Campaign performance table

The tables present for each media source its KPI metrics.