Bulletin: X Ads moving to advanced SRN

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Section Details
What's new

X Ads moving to advanced SRN, allowing:

  • Deterministic attribution for dual-consented users
  • Probabilistic attribution for non-dual-consented users.
Effective date  25/06/25 - Probabilistic attribution take affect.
25/07/14 - The New integration toggles are introduced in the UI.
What you need to know 
  • No action required: All active integrations will be upgraded automatically on the transition date.
  • New toggles within the integration (iOS only):
    • Advanced Privacy toggle: Default ON — X Ads recommends turning it OFF to allow more signals to be sent for non-consented users.
    • Re-install attribution: Default OFF — can be turned ON to measure re-installs.
  • Raw data restriction update: When X Ads events are restricted by user settings in the X platform, the media source (Twitter) will still be shown, but campaign details will be restricted in raw data reports.
KB article X Ads (formerly Twitter Ads) integration setup

The following table summarizes the differences between the legacy and advanced SRN raw data parameters

AppsFlyer’s
Data Column 		Legacy SRN Advanced SRN
PID Twitter Twitter
Campaign Name Campaign Name Campaign name
Campaign ID Campaign ID
(base36: different X's dashboard, e.g. 21I3V9)		 Campaign ID
(base10: same as X's dashboard, e.g. 123456789)
Adset Name Line Item ID
(base36: different X's dashboard, e.g. 21I3V9)		 Line Item Name
Adset ID Line Item ID
(base36: different X's dashboard, e.g. 21I3V9)		 Line Item ID
(base10: same as X's dashboard, e.g. 123456789)
Ad Name Tweet ID Ad Name
(if available)
Ad ID Tweet ID Tweet ID
Match Type srn id_matching / probabilistic