Configuring a Campaign with Tencent


To configure a campaign with Tencent, follow the steps below:

Setting Up a Campaign

Once you have registered your app with AppsFlyer, you must set up up a campaign in the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu:

Configuring the Integrated Partner

Click Integrated Partners on the left side of the screen:


Selecting Tencent

In the Integrated Partners page, select Tencent as the media source.

You can do this by either scrolling down the page to Tencent or entering Tencent in the search box.


Enabling Attribution

Enter your Tencent Account ID. Your Tencent Account ID can be found in the top bar inside the Tencent platform.  Make sure to only take the numeric digits from your ID.

Enter the Tencent App ID for the App you are promoting.  For iOS this is the same App ID listed in iTunes.  For Android, the Tencent App ID can be found by following the steps outlined below:

  • Login to the Tencent Apps Management platform using this link:
  • The default view is that of the Android applications.  Select the app you want to promote from the list:

  • Copy the Tencent App ID.

API Authentication

Click Connect to authenticate your Tencent account to allow AppsFlyer to query Tencent for attributions.

This opens the following Tencent authorization screen.

Click to Authtorize AppsFlyer for attribution.


If your app is not currently listed in Tencent, see a detailed explanation on how to add your app to Tencent App Management Plaform.

Once you have completed all the steps, click Save and Close in the Tencent configuration dialog in the AppsFlyer Integrated Partners screen.

Configuring In-App Events

1.  Select either sending only Tencent attributed installs’ in-app events or All in app events.

2.  Click +Click to add in app event mapping and map the events you want to send Tencent.

3.  Click Save & Close.

Tencent Social Ads Platform

Tencent operates the leading social, media and mobile utilities properties in China.

Tencent Social Ads enables marketers to run app install campaigns on Weixin / WeChat, the company’s mobile communication platform with over 800 million combined monthly active users; QQ, its instant messaging service with nearly 900 million monthly active users; and other Tencent properties including QQ Music, QQ Browser, Myapp and others.

Adding an App to Tencent Social Ads Management Platform

  1.   Login to the Tencent Apps Management Platform using this link:
  2. Click Create Application highlighted in the image below and follow the onscreen instructions:

  3. Create regular campaigns according to your promotion plans.


If you want to promote your Android app with Tencent Social Ads, it requests that you first upload the Android APK with AppsFlyer's SDK to Myapp (an android APK store operated by Tencent) and configure it to send the IMEI to AppsFlyer's SDK according to the AppsFlyer SDK Integration - Android. Google Play service is blocked in China, IMEI is the most popular Android Device ID for ads tracking.

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