AppsFlyer invoice charges explained

At a glance: Take a look at AppsFlyer plans and how to calculate units that will appear on your next invoice.

AppsFlyer plans

Your invoice content depends on your plan and any add-on premium features. See AppsFlyer plans, features, and plan comparisons for more information.

Premium features are add-ons to your plan. For example, Protect360 (mobile fraud protection), Audiences, Pivot table, and Data Locker. Check with your CSM or contact

Chargeable units

Monthly invoices can vary and this is primarily due to the number of units attributed to you by AppsFlyer. 

Invoiced units

The table includes chargeable units. For more information, check the details of your AppsFlyer plan.  

Chargeable units Description Learn more
Non-organic installs Attributed new app installs. Overview dashboard
Re-engagements Existing users engage in a retargeting campaign; this leads to app launches. Retargeting dashboard
Re-attributions Former users engage in a retargeting campaign; this leads to new installs and app launches. Retargeting dashboard

Sample calculation

Calculate the number of units (per app) consumed during the previous month.

1. Non-organic installs (NOI)

  1. Go to the Overview dashboard > Click the datepicker > Select Last month.


  2. Set the media source and Geo (country) filters to All.
    Note the number of non-organic installs. 
    In this example: 137,620.



2. Retargeting (re-attributions + re-engagements)

In the side navigation menu, go to Retargeting.
Note the number of Conversions.
In this example: 7,964+14,183=22,147



3. Total

Calculate the total number of units: NOI (step 1) + retargeting conversions (step 2). 
In this example: 137,620+22,147=159,767

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