At a glance: Measure the impact of marketing efforts to drive effective website traffic. With granular web attribution data, learn which media sources, types, and channels are responsible for visits and specific conversion events. Uncover performance metrics down to the ad level.
PBA dashboards available | Web-to-App | Conversion Paths
PBA Website Attribution
Using the Website Attribution dashboard advertisers gain an insight as to the media sources driving visitors and conversions.
- Use the trend chart to view the overall trend and contribution breakdown by media source and media channel.
- Get granular details down to the ad/adset level, and view performance metrics for every conversion event.
Marketers use the dashboard to answer questions like:
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Performance What media sources and campaigns drive the most visits, conversions, and value on my website? |
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Effectiveness Which acquisition channels deliver the best performance KPIs—such as conversion rate or ARPU? |
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Comparative analysis How do my paid campaigns compare to my owned channels and earned traffic? On which device types and platforms do my web users convert? |
Dashboard reference
To go to PBA dashboards do one of the following:
- Go to Dashboard > People-Based Attribution.
- Go to My Apps > View brand bundles. Click PBA dashboards. Go to Website Attribution tab.
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| Date picker and filters |
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| Chart |
Website activity over time
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| Table |
Attribution table
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| Export CSV |
Click Export CSV, to export the table |
