At a glance: Measure the impact of marketing efforts to drive effective website traffic. Which media sources, types, and channels are responsible for visits and conversion events. Ad level metrics available.
PBA Website Attribution
Using the Website Attribution dashboard advertisers gain an insight as to the media sources driving visitors and conversions.
- Use the trend chart to view the overall trend and contribution breakdown by media source and media channel.
- Get granular details down to the ad/adset level, and view performance metrics for every conversion event.
Marketers use the dashboard to answer questions like:
What media sources and campaigns drive the most visits, conversions, and value on my website?
Which acquisition channels deliver the best performance KPIs—such as conversion rate or ARPU?
How do my paid campaigns compare to my owned channels and earned traffic? On which device types and platforms do my web users convert?
To go to PBA dashboards do one of the following:
- Go to Dashboard > People-Based Attribution.
- Go to My Apps > View brand bundles. Click PBA dashboards. Go to Website Attribution tab.
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Website activity over time
Click Export CSV, to export the table