Smart banners


Websites are an often overlooked yet potentially abundant source for new mobile users

AppsFlyer Smart Banners enables the creation of dynamic banners for your website. Use them to drive users to your mobile apps.

Smart Banners is with AppsFlyer Smart Banner SDK which you integrate with your website. After completing the initial setup on the website no further coding is required.

By using Smart Banners you can measure the quality of app installs coming from visitors to the mobile website. Smart banners can attribute through both clicks and impressions:

  • Clicks - A user clicks the smart banners and proceeds to install.
  • Impressions - When the banner loads (user sees the banner), it sends an impression event to AppsFlyer. AppsFlyer can attribute the install to that impression.

The media source of these visitors is af_banner.

This article describes how to implement Smart Banners on your mobile website.


Not sure whether Smart Banners is the right solution for you? Compare Smart Banners with other AppsFlyer solutions.

Smart Banners, creatives, and websites

  • Each creative is associated with a specific OneLink template. Meaning you can serve different app brands using the same banner.
  • A Smart Banner can have multiple creatives, which you can switch between as needed, but only one creative can be active per banner at a time.
  • If you wish to display creatives for the same brand of app across several websites, it is possible to choose a specific creative even if it's not active.
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