How to Configure a Campaign with The Trade Desk


To configure a campaign with The Trade Desk, follow the steps below:

Setting Up a Campaign

Once you have registered your app with AppsFlyer, you must set up a campaign in the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu:

Configuring the Integrated Partner

Click Integrated Partners on the left side of the screen:


Selecting The Trade Desk

In the Integrated Partners page, select The Trade Desk as the media source.

You can do this by either scrolling down the page to The Trade Desk or entering The Trade Desk in the search box.


Click on The Trade Desk icon to open the configuration window.

Integration Parameters Tab

By default, the Integration Parameters tab is displayed.


  • Set the Click Attribution Lookback window (the default is set at 7 days).
  • Enter the Advertiserid and Tracker_ID provided by The Trade Desk.
  • Select Enable to send all installs to The Trade Desk.
  • Select Enable View-Through attribution.
  • Set the View-Through Attribution lookback window, as required.

In-App Events Tab


  • Choose sending either only The Trade Desk attributed installs’ in-app events or all in-app events.
  • Enter the Advertiserid and Tracker_ID provided by The Trade Desk.
  • Click +Click to add in-app event mapping and map the events you want to send The Trade Desk and map them to the corresponding The Trade Desk Event Tag you have received from your The Trade Desk Account Manager.

Permissions Tab


Select the permissions you want for your The Trade Desk configuration.

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