According to their respective T&Cs, some media sources obligate advertisers to hide any identifying information about the media source when forwarding attribution data to 3rd parties.
How Does AppsFlyer Help?
We help our clients comply with their obligations by automatically removing any identifying information about these media sources, including the campaign details.
If you are using AppsFlyer to send data to 3rd party analytics or marketing automation tools such as Mixpanel or Swrve, the following sources are not visible in those tools:
- Oath: Ad Platforms (Yahoo Gemini)
For clarification, the installs and in-app events are still sent, but without the media source name and campaign details. Instead, they are sent as organic installs and events.