CleverTap, one of AppsFlyer's integrated partners, integrates app analytics and mobile engagement. Engage and retain users through personalized Push, In-App, Email and Web messaging.
Some media sources restrict sharing data with 3rd parties. AppsFlyer cannot share user level data of users acquired through these media sources with 3rd party platfors or services. All installs from such media sources are therefore sent as organic.
For more details and a list of media sources that restrict sharing data with 3rd parties, click here.
Setting up CleverTap
Go to the dashboard of your app and click on Integrated Partners on the left bar.
Enter "CleverTap" in the search field and click on its logo to open the CleverTap configuration window.
The CleverTap configuration window includes 4 tabs: Integration, Attribution link, Data enrichment and Permissions. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
The Integration Tab is divided into different sections as described below.
On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
CleverTap connects with AppsFlyer via a unique Account Token, Region, Account Passcode and Account ID. If you don't already have them, you must obtain them from CleverTap to continue with the integration or follow the steps below.
Obtaining the account token
From the CleverTap dashboard go to Settings in the top-right hand corner:
At the very top of the “Settings” view, you’ll see your CleverTap Account ID, Account token, and Passcode next to "Account ID", “Account token”, and “Passcode”, respectively:
You can click the ‘eye’ icons next to each field to reveal these values.
The Region depends on the CleverTap dashboard URL for your account. If your account URL is https://eu1.dashboard.clevertap.com, the region is EU, meaning that the account data is hosted in an EU-based data center. If your account URL is https://in.dashboard.clevertap.com, the region is IN, meaning that the account data is hosted in an IN-based data center.
The CleverTap Account ID and Account token are required to integrate your app with CleverTap as per the developer documentation.
AppsFlyer can send automatic postbacks to CleverTap user installs. Use this section to define sending these postbacks.
Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to CleverTap.
In-app events settings
In this section you can map your AppsFlyer events with the partner via postbacks.
- Set the REGION again here, if required
- Toggle In-App Event Postbacks to ON
- Select the Sending Option for all SDK defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner
- Click Add Event to add an SDK Event to the list
- Fill in the following parameters:
|SDK Event Name||The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - don't see the event you want in the list? Make sure to activate the event on a device with a non-organic installation and recheck.
When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if exists in the event).
Attribution link tab
Cost data is not available for CleverTap.
Ad revenue tab
Ad Revenue data is not available for CleverTap.
Permissions are not available for CleverTap.