AppsFlyer <-> CleverTap Integration

Introduction

CleverTap, one of AppsFlyer's integrated partners, integrates app analytics and mobile engagement. Engage and retain users through personalized Push, In-App, Email and Web messaging.

Setting Up CleverTap 

Go to the dashboard of your app and click on Integrated Partners on the left bar.

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Enter "CleverTap" in the search field and click on its logo to open the CleverTap configuration window.

The CleverTap configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab 

The Integration Tab is divided into different sections as described below. 

General Settings 

Account Token

CleverTap connects with AppsFlyer via a unique Account Token, Region, Account Passcode and Account ID. If you don't already have them, you must obtain them from CleverTap to continue with the integration or follow the steps below.

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Obtaining the Account Token 

From the CleverTap dashboard go to Settings in the top-right hand corner:

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At the very top of the “Settings” view, you’ll see your CleverTap Account ID, Account token, and Passcode next to "Account ID", “Account token”, and “Passcode”, respectively:

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You can click the ‘eye’ icons next to each field to reveal these values.

The Region depends on the CleverTap dashboard URL for your account. If your account URL is https://eu1.dashboard.clevertap.com, the region is EU, meaning that the account data is hosted in an EU-based data center. If your account URL is https://in.dashboard.clevertap.com, the region is IN, meaning that the account data is hosted in an IN-based data center.

The CleverTap Account ID and Account token are required to integrate your app with CleverTap as per the developer documentation.

Default Postbacks

AppsFlyer can send automatic postbacks to CleverTap user installs. Use this section to define sending these postbacks. 

Swrve_msc_new_4.png

Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to CleverTap. 

 Note

For details on sharing data with 3rd parties, click here.

In-App Events Settings

In this section you can map your AppsFlyer events with the partner via postbacks.

CleverTap_msc_new_3.png

  1. Set the REGION again here, if required
  2. Toggle In-App Event Postbacks to ON
  3. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  4. Click Add Event to add an SDK Event to the list
  5. Fill in the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - don't see the event you want in the list? Make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on the partner's side. There are several options here:
Text field - get the corresponding event ID from the partner.
Drop down box - select the most suitable pre-defined event for your event. Some integrations have the CUSTOM value, which enables sending your SDK event as is to the partner.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if exists in the event). 

Click Save. 

Tracking Link Tab 

Tracking Links are not available for CleverTap.
 

Data Enrichment Tab

Data Enrichment is not available for CleverTap.

Permissions Tab

Permissions are not available for CleverTap.

 

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