Bidalgo and Google Ads campaign configuration

At a glance: Bidalgo, an AppsFlyer integrated partner, is a leading provider of Artificial Intelligence solutions to help app marketers scale their growth.

Set up Bidalgo integration

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

  1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
    To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations.
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, select the app for the integration and turn Activate partner on.
    Note: The toggle must be on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

 Note

The Google Ads Customer ID must be entered without hyphens.

6. From your Google Ads account, copy the Customer ID (without hyphens) from the top left-hand corner and paste it into the AppsFlyer Ads Customer ID parameter as shown in the following screenshots.

7. Enter the number in the Google Ads Customer ID field.

In-app events

1. To send in-app event postbacks to Bidalgo, toggle the In-App Events Postback to ON.

2. Individually add the in-app events you want to send to Bidalgo and map them to the Partner Event Identifier field.

3. Select Send Revenue to send all the parameters including the revenue value (if it exists in the event).

4. Click Save.

 Important Note

  • Disabling attribution for Google Ads prevents sending postbacks to Google Ads Partners.
  • You can configure multiple Google Ads accounts (CID) to send postbacks (step 5) by separating each CID with a comma.