Click and view definitions by major integrated partners

Most top media sources report to AppsFlyer two types of engagements: clicks and views. However, the definition of clicks and views can vary between sources. This article highlights and compares the criteria used by leading media sources to report a click or view.

The information presented here has been volunteered by the partners themselves.

This article covers only first-party media sources with owned real estate or SDK traffic, who control the rendering of ads.

Facebook

Ad type View Click

Interstitials and banners

An ad unit is rendered but not necessarily in view

A click that takes the user directly to the app store

Rewarded videos

The ad unit is at least partially visible*

A click that takes the user directly to the app store

Playable ads

The ad unit is at least partially visible*

A click that takes the user directly to the app store

Standard video

The ad unit is at least partially visible*

A click that takes the user directly to the app store

*A view is recorded the moment the ad unit enters the screen, that is, when at least 1 pixel of the ad unit appears on the screen.

The above information refers to ad units under the campaign objective Mobile App Installs or Mobile App Engagement. For other objectives, a click may be reported for an action that does not take the user to the app store, e.g. like, comment, share, video play or link click. Read more

Google

Ad type View Click
Interstitials and banners (may include video) 50% of the ad unit is visible for a minimum of 1 second A click that takes the user directly to the app store, or a video that is watched for at least 10 seconds
Rewarded videos The video is watched for 2 seconds or to 50% completion A click that takes the user directly to the app store, or a video that is watched for at least 10 seconds
Playable ads 50% of the ad unit is visible for a minimum of 1 second A click that takes the user directly to the app store
In-stream video 50% of the ad unit is visible for a minimum of 2 seconds A click that takes the user directly to the app store, or a video that is watched for at least 10 seconds

Note, that in the Google Ads dashboard, a video view of 10+ seconds on Google Display Network or YouTube is reported as a video engagement, rather than a view or a click, only when it occurs within 48 hours of the conversion.

More information on Google’s video ad formats.

More information about reporting engagements.

Snapchat

Ad type View Click
Interstitials and banners 100% of the ad unit is visible A click that takes the user directly to the app store
Rewarded videos N/A N/A
Playable ads N/A N/A
Standard video N/A N/A

Note, that this information refers to Snap Ads. For other ad types such as Story, Lens, and Filter, a click may be reported for an action that does not take the user to the app store, e.g. tapping a story tile, saving a lens to memories, interacting with a filter for more than the median interaction time, etc.

Fyber

Ad type View Click
Interstitials and banners N/A A click that takes the user directly to the app store
Rewarded videos 100% of the video is watched A click that takes the user directly to the app store
Playable ads N/A A click that takes the user directly to the app store
Standard video 100% of the video is watched A click that takes the user directly to the app store

AppLovin

Ad type View Click
Interstitials and banners 100% of the ad unit is visible A click that takes the user directly to the app store
Rewarded videos The video has started playing A click that takes the user directly to the app store
Playable ads The playable element is launched A click that takes the user directly to the app store
Standard video The video has started playing A click that takes the user directly to the app store

AdColony

Ad type View Click
Interstitials and banners 100% of the ad unit is visible A click that takes the user directly to the app store
Rewarded videos The video has started playing A click that takes the user directly to the app store
Playable ads The ad unit is visible for 30 seconds A click that takes the user directly to the app store
Standard video The video has started playing A click that takes the user directly to the app store

Vungle

Ad type View Click
Interstitials and banners N/A N/A
Rewarded videos 100% of the video is watched A click on the ad unit that takes the user directly to the app store*
Playable ads The ad unit is visible A click on the ad unit that takes the user directly to the app store*
Standard video 100% of the video is watched A click on the ad unit that takes the user directly to the app store*

* Although this is the default behavior, advertisers may determine the point at which clicks and views are reported to Appsflyer for each individual ad unit. 

For example, it can be configured that the user is redirected to the app store after completion of the ad experience with the agreement of both the advertiser and publisher.

Tapjoy

Ad type View Click
Interstitials and banners N/A N/A
Rewarded videos The video has started playing

A click on the ad unit that takes the user directly to the app store,

or a view that automatically directs the user to the app store

Playable ads The playable element is launched

A click on the ad unit that takes the user directly to the app store,

or a view that automatically directs the user to the app store

Standard video The video has started playing

A click on the ad unit that takes the user directly to the app store,

or a view that automatically directs the user to the app store

Chartboost

Ad type View Click
Interstitial static N/A A click that takes the user directly to the app store
Interstitial video & Rewarded Video* The video is watched for 2 seconds A click that takes the user directly to the app store
Banners 100% of the ad unit is visible for 2 seconds A click that takes the user directly to the app store
Interstitial Playable The ad unit is visible for 2 seconds A click that takes the user directly to the app store
Rewarded Playable The playable element is completed A click that takes the user directly to the app store
Standard video N/A N/A

*This applies to SDK version 8.0 and above. For older SDK versions, a Rewarded Video view is fired at 70% video completion.

ironSource

Ad type View Click
Interstitials and banners 100% of the ad unit is visible A click that takes the user directly to the app store
Rewarded videos The video has started playing A click that takes the user directly to the app store
Playable ads The playable element is launched A click that takes the user directly to the app store
Standard video The video has started playing A click that takes the user directly to the app store

Unity

Ad type View Click
Interstitials and banners N/A N/A
Rewarded videos 100% of the video is watched* A click that takes the user directly to the app store
Playable ads The ad unit is visible for 30 seconds, or a playable element is completed A click that takes the user directly to the app store
Standard video 100% of the video is watched* A click that takes the user directly to the app store

*In the Unity Ads dashboard, advertisers have an option to report a view either when the video starts, or after a 100% completion.

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