SearchAdsHQ (by SplitMetrics) setup

At a glance: Optimize Apple Search Ads campaigns by using SearchAdsHQ by SplitMetrics. When configured, AppsFlyer sends postbacks to SearchAdsHQ.

Enabling Apple Search Ads attribution

Both advertisers and agencies can enable Attribution for Apple Search Ads.


If the advertiser or the agency disables attribution for Apple Search Ads, attribution for this app, including postback sending to Apple Search Ads Marketing Partners stops. 

  • Advertisers: follow the instructions below on how to enable attribution for Apple Search Ads.
  • Agencies: follow these instructions to enable attribution for Apple Search Ads.

Setting up SearchAdsHQ on AppsFlyer

Getting required information from SearchAdsHQ

Before you start configuring SearchAdsHQ on AppsFlyer, obtain your client_id and your Apple Search Ads campaign group ID.

  • For client_id, go to your SearchAdsHQ dashboard, click Integrations > AppsFlyer. In the popup that opens, copy the ID.
  • For Apple Search Ads Campaign Group ID: In your Apple Search Ads dashboard, get the Apple Search Ads Campaign Group ID parameter related to SearchAdsHQ. Use the screenshot that follows as a guide to locating the ID. 


Setting up campaigns on AppsFlyer

To set up a SearchAdsHQ:

  1. If required, activate Apple Search Ads integration: 
    1. In AppsFlyer, go to, Configuration > Integrated Partners > Apple Search Ads
    2. Turn on Activate Partner
    3. Click Save.
  2. In AppsFlyer, configure SearchAdsHQ:
    1. In AppsFlyer, go to, Configuration > Integrated Partners.
    2. Search for SearchAdsHQ (by SplitMetrics).
      The list of marketing partners displays. 
    3. Select SearchAdsHQ (by SplitMetrics).
    4. Turn on Activate Partner.
    5. Enter the client ID in the client_id field. 
    6. Enter SearchAdsHQ's Apple Search Ads Campaign ID that you retrieved in the earlier step. Enter the digits (numbers) only.
    7. Click Save.

Configuring in-app event postbacks

To configure postback that should be sent to SearchAdsHQ upon in-app events:

  1. Enter the client_id.
  2. Turn on In-app events postback.
  3. Click Add Event to add an SDK Event to the list.
  4. Complete the following parameters:
    Parameter Name Description
    SDK Event Name

    The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server-to-server events. Tip: If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.

    Send Revenue Select one of the following: No values and no revenue, Values & no revenue, or Values & revenue.
  5. Click Save Integration.
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