Tik Tok Ads (Bytedance Global Ads) campaign configuration

  • Advertisers
  • Agencies


The company Bytedance has two ad platforms: one that allows advertisers to buy traffic from the Chinese market, and the other one is for those wishing to buy traffic from outside of China.

Thi guide is about Tik Tok Ads, Bytedance's global ads platform (its media source ID on AppsFlyer is bytedanceglobal_int).

For Bytedance platform for China traffic, Ocean Engine Ads (bytedance_int), read this guide.

To configure your campaigns with Tik Tok Ads, follow the steps below.

Setting up Tik Tok Ads

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Tik Tok" in the search field and click on its logo to open Tik Tok Ads' configuration window.

Tik Tok's configuration window includes 3 active tabs: Integration, Attribution link, and Permissions. Click on the items below to read about the tabs setup.

For a detailed description of the Partner Configuration Window Header, click here.


  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration tab

Activate partner

On the first visit, you need to toggle ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

General settings

Enable View-Through attribution

Toggle this ON if you want to attribute view-through installs from Tik Tok Ads. The view-through lookback slider is available on the attribution link tab (described below).

Default postbacks

AppsFlyer sends automatic postbacks to Tik Tok Ads following user installs. Use this section to define the source of the users that allow sending these postbacks.

Select Only events attributed to this partner for events coming only from users attributed to Tik Tok Ads.
Select Events attributed to any partner or organic to have your entire user base available to be reported to Tik Tok Ads.

In-app events settings

In this section, you can map your AppsFlyer events with Tik Tok Ads via postbacks.

    1. Toggle In-App Event Postbacks to ON
    2. If needed, set the in-app event postback window.
    3. Select the Sending Option for all SDK defined events.
      - Only events attributed to this partner for events coming only from users attributed to this partner
      - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
    4. Click Add Event to add an SDK Event to the list
    5. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined onTik Tok Ads' side. Select the most suitable name from the dropdown list.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).

Attribution link tab

In this tab, you can create the attribution links you want to send to Tik Tok Ads for attributing Tik Tok Ads' campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's attribution links.

This tab is divided into different sections:

Attribution link parameters

In this section, select which parameters you want to add to the attribution link.

Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with Tik Tok Ads.
    Attribution link parameter: c
  • Adset - set ad set names to compare different ad sets within specific Tik Tok Ads campaigns.
    Attribution link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Tik Tok Ads.
    Attribution link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Attribution link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5

Note that it is recommended to use Tik Tok Ads' own parameters as values. When returning the data, Tik Tok uses the values based on the settings you have configured on their dashboard:


Use the following parameters in the link:

AppsFlyer Parameter

Tik Tok Ads Parameter



















Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer's Attribution Link Structure and Parameters.

Click-through attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Tik Tok Ads.

Attribution link parameter: af_click_lookback

More details about the click lookback window here.

Click attribution link

This is the attribution link that contains all the setup information you have set for it. Send it to Tik Tok Ads to be activated when leads click on a corresponding ad.

View-through attribution lookback window

This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to Tik Tok Ads, providing there was no other relevant ad click.

You can customize this value to 1-23 hours or 1-7 days.

Attribution link parameter: af_viewthrough_lookback

More details about the view-through attribution here.

Impressions attribution link

The impression attribution link contains similar attribution data to the click recording link (besides the different lookback window). Send it to Tik Tok Ads to be activated when a corresponding ad is watched, usually for 1 second or more.

Cost tab

Cost integration is not available for this partner.

Ad revenue tab

Ad Revenue data is not supported by this partner.

Permissions tab

In this tab, you can select the permissions to grant Tik Tok Ads, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for Tik Tok Ads, the permissions tab is active and you can grant control to Tik Tok Ads.

Use these toggles to give the ad network permissions to handle its own configuration for your app:

  • Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data
  • Allow access to your aggregate loyal user data - only to the partner's own loyal user data
  • Allow access to your aggregate in-app events data - only to the partner's own in-app events data
  • Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.

Configuring campaigns on Tik Tok Ads

To start configuring campaigns on Tik Tok Ads,

  1. Login to Tik Tok Ads platform
  2. In the top menu, click Library > Conversion > App Event Conversion > Create Conversion
  3. Enter the following details:
    • Conversion name
    • Store link
    • App ID
    • Measurement partner (select AppsFlyer)
    • Click Tracking URL (paste AppsFlyer attribution link here)


  4. Click Create button.

After saving the conversion details, click Create Ad button on the top right to start setting up your Tik Tok Ads campaigns:


Was this article helpful?
0 out of 0 found this helpful