What's new in AppsFlyer

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Published on  Type Where What
2019-12-11 Product enhancement Ad revenue attribution
2019-12-04 Product enhancement OneLink API
  • API creation rate limit increased to 250k.
  • Option to generate shortlinks with branded links.
2019-12-02 Product launch (open beta)

Ad Spend Ingestion

2019-11-27 New article

Owned media

Texting desktop users a link to your mobile app

2019-11-19 Product enhancement

Data Locker

Retargeting impressions report 

2019-11-18 Product enhancement

Link management

Landing page for social apps

2019-11-18 Product enhancement

Overview dashboard 

Change Facebook Ads campaign names 

2019-11-13 Product enhancement

Activity dashboard

  • Metric KPIs display in real-time
  • Average KPIs are updated daily
2019-11-12 SDK V5.0 

V5.0 Release notes

iOS guide

Android guide


  • Alignment of method names in iOS and Android SDKs
  • Improv conversion data response times to <3 seconds in 99% of cases
2019-11-11 Keyword cost Apple Search Ads
  • Aggregate keyword cost data is available in Cohort, Pivot, and Master API.
  • Dimension: Date, Campaign, Adset, Ad
  • Historical data: From October 13, 2019 
2019-11-07 SRN Deferred deep linking  Snapchat

Implement deferred deep linking in Snaphchat

2019-11-05 Access for agencies Protect360

Protect360 is accessible to agencies. Advertiser permission required.


Product release


People-based attribution (PBA)

Initial product release. PBA is a unified view of customers' journeys no matter the channel, platform, or device.

2019-10-22 Article revamp iOS SDK Guide for developers 
  • Improved structure and format
  • A new API reference section, with Objective-C and Swift examples

Product enhancement


Control groups functionality

2019-10-06 Plugin Flutter

Flutter UI toolkit for building natively compiled apps using a single codebase

2019-10-10 Integration enhancement Facebook ads

Support for Facebook pre-defined events  

2019-09-24 Access for agencies  Cohort analytics

Cohort is accessible by agencies. Advertiser permission required.

2019-09-24 Product enhancement Custom link management

Instagram deep linking support

2019-09-18 Integration enhancement Google Ads 

Retargeting with configurable lookback re-engagement windows

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1 comment
  • Check out the changes: SDK V5.0, improved conversion data response times | Apple Search Ads keyword cost data | Protect360 for agencies and more.

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