What? Change campaign names without creating duplicate ad spend displays.
Where? Overview dashboard, Cohort dashboard, Cohort API, and Activity dashboard. This change does not impact other reporting tools and dashboards. This means that there may be discrepancies between the tools.
Who? Impacts app owners, agencies, and integrated partners.
When? The rollout began in January 2020 and will be introduced across all integrated partners (SRNs, and ad networks.)
Rollout updates! The table is continually updated. To get update notifications, go to the article header and click Follow.
|
Rollout date |
Integrated partner |
|---|---|
|
2020-05-17 |
Applift |
|
2020-04-21 |
AdColony Performance Media |
|
2020-03-22 |
DoubleClick |
|
2020-03-11 |
Snapchat |
|
2020-03-05 |
Aarki AdColony Performance |
|
2020-02-18 |
|
|
2020-01-14 |
|
| 2019-11-18 |
Campaign name change
Before the change
Ad spend data was tied to the campaign name as reported to AppsFlyer.
Ad spend data was tied to the campaign name as reported to AppsFlyer. As a result, the spend data for campaign IDs with multiple campaign names were duplicated. Altering either a campaign name, adset, or adgroup resulted in duplicate spend data to display at the specific reporting level.
After the change
Ad spend data is tied to the most recent campaign name.
Ad spend data displays using the most recent campaign name reported. Duplicate ad spend in the Dashboard is eliminated.
The change affects the display of aggregate data and not the raw data itself. See the example that follows.
What you need to do to prepare for the change
This change affects the presentation of aggregate information in the Overview dashboard. The change is deployed retroactively, meaning that ad spend duplication due to name modifications in the past will no longer display.
Example
- On January 1, campaign example_a1 began to run.
- On January 2, the campaign name was changed from example_a1 to example_a2.
|
Date |
Campaign name |
Campaign ID |
Installs |
Ad spend |
|---|---|---|---|---|
|
January 1 |
example_a1 |
123 |
100 |
$100 |
|
January 2 |
example_a2 |
123 |
200 |
$200 |
|
Campaign name |
Campaign ID |
Installs |
Ad spend |
|---|---|---|---|
|
example_a1 |
123 |
100 |
$300 |
|
example_a2 |
123 |
200 |
$300 |
| Result: Ad spend is duplicated and $300 displays under each campaign. | |||
|
Campaign |
Campaign ID |
Installs |
Ad spend |
|---|---|---|---|
|
example_a2 |
123 |
300 |
$300 |
|
Result: Ad spend appears under the most recent campaign name. |
|||
See What's New in AppsFlyer.
Comments
Apple Search Ads and Yahoo Search Ads. Campaign name changes permitted.
The following integrated partners now support campaign name changes.
Aarki
AdAction
AdAction Engage
AdColony
Adgate Media
Adikteev
adjoe GmbH
AppLift (Custom)
AppLike
AppLovin
Appnext
Appreciate
Aura ironSource
Beeswax
Bidalgo - Pinterest Marketing Partner
BlindFerret
Chartboost s2s
Digital Turbine
Digital Turbine New
Fyber
Glispa Media CPI
Glispa Media CPR
Influence Mobile
InMobi
ironSource
Jampp
Lifestreet
Liftoff
Mistplay
Persona.ly RTB
Point2Web
smadex
Tapjoy
TikTok Ads (Bytedance Global)
Unity Ads
Vungle
YouAppi
YouAppi CPA
Name changes in Snapchat campaigns now supported
Please sign in to leave a comment.