Campaign name-change rollout

For:

Marketers Agencies Ad Networks

Last update: October 25, 2022 09:29

At a glance: Change campaign names for many ad networks without creating duplicate cost data displays. Ad cost data displays using the most recent campaign name reported.

Rollout details

Where? The change affects the display of aggregate cost data in dashboards (such as the Overview dashboard, Cohort dashboard, and Activity dashboard) but not the raw data itself.

Who? Impacts app owners, agencies, and integrated partners.

When? The rollout began in January 2020 and will be introduced across all integrated partners (SRNs, and ad networks.)

Rollout updates! The table is continually updated. To get update notifications, go to the article header and click Follow.

Campaign name-change rollout
Rollout date	Integrated partner
2020-05-17	Applift
2020-04-21	AdColony Performance Media Bluestacks Moloco
2020-03-22	DoubleClick Tencent Twitter
2020-03-11	Snapchat
2020-03-05	Aarki AdAction AdAction Engage AdColony AdColony Performance Adgate Media Adikteev adjoe GmbH AppLift (Custom) AppLike AppLovin Appnext Appreciate Aura ironSource Beeswax Bidalgo - Pinterest Marketing Partner BlindFerret Chartboost s2s Digital Turbine Digital Turbine New Fyber Glispa Media CPI Glispa Media CPR Influence Mobile InMobi ironSource Jampp Lifestreet Liftoff Mistplay Persona.ly RTB Point2Web smadex Tapjoy TikTok Ads (Bytedance Global) Unity Ads Vungle YouAppi YouAppi CPA
2020-02-18	Apple Search Ads Yahoo Search Ads
2020-01-14	Google
2019-11-18	Facebook

Campaign name change

Before the change

Ad spend data was tied to the campaign name as reported to AppsFlyer.

Ad spend data was tied to the campaign name as reported to AppsFlyer. As a result, the spend data for campaign IDs with multiple campaign names were duplicated. Altering either a campaign name, adset, or adgroup resulted in duplicate spend data to display at the specific reporting level.

After the change

Ad spend data is tied to the most recent campaign name.

Ad spend data displays using the most recent campaign name reported. Duplicate ad spend in the Dashboard is eliminated.

The change affects the display of aggregate data and not the raw data itself. See the example that follows.

What you need to do to prepare for the change

This change affects the presentation of aggregate information in the Overview dashboard. The change is deployed retroactively, meaning that ad spend duplication due to name modifications in the past will no longer display.

Example

On January 1, campaign example_a1 began to run.
On January 2, the campaign name was changed from example_a1 to example_a2.

Example campaign data
Date	Campaign name	Campaign ID	Installs	Ad spend
January 1	example_a1	123	100	$100
January 2	example_a2	123	200	$200

Overview dashboard display before the behavior change
Campaign name	Campaign ID	Installs	Ad spend
example_a1	123	100	$300
example_a2	123	200	$300
Result: Ad spend is duplicated and $300 displays under each campaign.

Overview dashboard display after the behavior change
Campaign	Campaign ID	Installs	Ad spend
example_a2	123	300	$300
Result: Ad spend appears under the most recent campaign name.

See What's New in AppsFlyer.