Campaign name-change rollout

What? Change campaign names without creating duplicate ad spend displays.

Where?  Overview dashboard. This change does not impact other reporting tools and dashboards. This means that there may be discrepancies between the tools. 

Who?  Impacts app owners, agencies, and integrated partners. 

When? The rollout began in January 2020 and will be introduced across all integrated partners (SRNs, and ad networks.)

Rollout updates! The table is continually updated. To get update notifications, go to the article header and click Follow.

Campaign name-change rollout

Rollout date

Integrated partner

2020-05-17

Applift

2020-04-21

AdColony Performance Media
Bluestacks
Moloco

2020-03-22

DoubleClick
Tencent
Twitter

2020-03-11

Snapchat

2020-03-05

Aarki
AdAction
AdAction Engage
AdColony
Adgate Media
Adikteev
adjoe GmbH
AppLift (Custom)
AppLike
AppLovin
Appnext
Appreciate
Aura ironSource
Beeswax
Bidalgo - Pinterest Marketing Partner
BlindFerret
Chartboost s2s
Digital Turbine
Digital Turbine New
Fyber
Glispa Media CPI
Glispa Media CPR
Influence Mobile
InMobi
ironSource
Jampp
Lifestreet
Liftoff
Mistplay
Persona.ly RTB
Point2Web
smadex
Tapjoy
TikTok Ads (Bytedance Global)
Unity Ads
Vungle
YouAppi
YouAppi CPA

2020-02-18

Apple Search Ads

Yahoo Search Ads 

2020-01-14

Google

2019-11-18 Facebook 

Campaign name change

Before the change

Ad spend data was tied to the campaign name as reported to AppsFlyer.

Ad spend data was tied to the campaign name as reported to AppsFlyer. As a result, the spend data for campaign IDs with multiple campaign names were duplicated. Altering either a campaign name, adset, or adgroup resulted in duplicate spend data to display at the specific reporting level.

After the change

Ad spend data is tied to the most recent campaign name.

Ad spend data displays using the most recent campaign name reported. Duplicate ad spend in the Dashboard is eliminated.  

The change affects the display of aggregate data and not the raw data itself. See the example that follows.

What you need to do to prepare for the change

This change affects the presentation of aggregate information in the Overview dashboard. The change is deployed retroactively, meaning that ad spend duplication due to name modifications in the past will no longer display.  

 Example

  • On January 1, campaign example_a1 began to run.
  • On January 2, the campaign name was changed from example_a1 to example_a2.
Example campaign data

Date

Campaign name

Campaign ID

Installs

Ad spend

January 1

example_a1

123

100

$100

January 2

example_a2

123

200

$200

Overview dashboard display before the behaviour change

Campaign name

Campaign ID

Installs

Ad spend

example_a1

123

100

$300

example_a2

123

200

$300

Result: Ad spend is duplicated and $300 displays under each campaign. 
Overview dashboard display after the bhaviour change

Campaign

Campaign ID

Installs

Ad spend

example_a2

123

300

$300

Result: Ad spend appears under the most recent campaign name.

See What's New in AppsFlyer.

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Comments

3 comments
  • Apple Search Ads and Yahoo Search Ads. Campaign name changes permitted.

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  • The following integrated partners now support campaign name changes.
    Aarki
    AdAction
    AdAction Engage
    AdColony
    Adgate Media
    Adikteev
    adjoe GmbH
    AppLift (Custom)
    AppLike
    AppLovin
    Appnext
    Appreciate
    Aura ironSource
    Beeswax
    Bidalgo - Pinterest Marketing Partner
    BlindFerret
    Chartboost s2s
    Digital Turbine
    Digital Turbine New
    Fyber
    Glispa Media CPI
    Glispa Media CPR
    Influence Mobile
    InMobi
    ironSource
    Jampp
    Lifestreet
    Liftoff
    Mistplay
    Persona.ly RTB
    Point2Web
    smadex
    Tapjoy
    TikTok Ads (Bytedance Global)
    Unity Ads
    Vungle
    YouAppi
    YouAppi CPA

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  • Name changes in Snapchat campaigns now supported

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