Bulletin: Additional retargeting KPI—ad network impressions

For:
Marketers
Last update:
  • What's changing: Additional KPI - Ad network retargeting impressions (not SRNs.)
  • Where is it changing: Retargeting dashboard  (including ad network and agency dashboards)
  • Publication date: January 15, 2020

Before the change

N/A

After the change

  • An additional KPI is available in the Retargeting dashboard: Impressions from ad networks (not SRNs.)
  • The remaining KPIs are unchanged.

    RetargetingDashboard.jpg

Summary of KPIs available in the Retargeting dashboard after the change:

  • Ad networks (not SRNs):
    • Impressions 
    • Clicks
  • Ad networks and SRNs:
    • Conversions
    • Re-engagements vs. re-attributions
    • Revenue 

What you need to do to prepare for the change

No action needed

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