- What's changing: Additional KPI - Ad network retargeting impressions (not SRNs.)
- Where is it changing: Retargeting dashboard (including ad network and agency dashboards)
- Publication date: January 15, 2020
Before the change
N/A
After the change
- An additional KPI is available in the Retargeting dashboard: Impressions from ad networks (not SRNs.)
-
The remaining KPIs are unchanged.
Summary of KPIs available in the Retargeting dashboard after the change:
-
Ad networks (not SRNs):
- Impressions
- Clicks
-
Ad networks and SRNs:
- Conversions
- Re-engagements vs. re-attributions
- Revenue
What you need to do to prepare for the change
No action needed