Bulletin: Ad Revenue reporting change to user-level data

  • What's changingThe date of user-level Ad Revenue data in the platform is the day of the ad display event itself (the day the ad revenue occurs), instead of the day after. Meaning if an ad displays on Monday, the revenue displays under Monday. This gives advertisers a more accurate and actionable understanding of their ad revenue data. This change will be implemented in other report types in the future.
  • Who is impacted: App owners, agencies 
  • Where is it changing: See the following table for where and when this change will take effect. 

    Ad revenue reporting change
    Reporting method Effective date (date change occurs) Publication date (date of announcement)

    Cohort reports

    May 13, 2020

    May 7, 2020

    Raw data reports

    June 17, 2020

    June 14, 2020

    Pull API (for raw data)

    June 17, 2020

    June 14, 2020

    Activity dashboard

    June 17, 2020

    June 14, 2020

Before the change

The date of Ad Revenue data in the platform is the day after the ad display event itself. Meaning if an ad displays on Monday, the revenue displays under Tuesday. The data is available in the platform on Wednesday, after processing.

This means that the ad revenue date is not aligned with actual user engagement. For some verticals, this lack of alignment distorts KPIs significantly.

After the change

The change is dependent on the integration type between the app and the monetization network as follows:

  • Aggregate integration: No change for the present. This change notice does not apply at all. 
  • User-level integration: 
    • This change affects user-level ad revenue available via the reporting methods outlined in the table prior. For the present, no other reporting tools are impacted. 
    • The date of Ad Revenue data in the platform is the day of the ad display event itself. Meaning if an ad displays on Monday, the revenue displays under Monday. The data is available in reports from Wednesday after processing. 
    • There is no change to historical data recorded before the effective date. 
    • The revenue on the effective date includes two days' revenue, meaning the revenue of the effective date and the previous day’s revenue. Depending on the reporting scenario, you may discern a revenue spike on this day. 

See the example that follows.

In the future we plan to:

  • Implement this change in additional reports and dashboards

 Example

  • Ads display and ad revenue occurs on Day 0 (the day of user acquisition)
  • Ad revenue data is pulled on Day 1
  • Ad revenue data is processed and available in the AppsFlyer platform on Day 2:
    • Aggregate-level data is reported under Day 1
    • User-level data in the Activity dashboard, and Cohort and raw data reports is reported under Day 0
      • In the Activity dashboard and raw data reports, the ad display time is also available

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