At a glance: Download raw data reports in CSV files. Up to 1M rows per download. Limit reports to the data you need by using filters.
Raw data export page
Related reading: Aggregated data export page
The following visual displays the first time you go to the Raw data export page; the My reports page displays if you have reports ready for download or duplication.
My reports
The My reports page lists reports previously generated and ready download, duplication, or both. The reports listed were generated during the previous 90 days; their download period is 7 days. After 7 days, if you still need the report, you must generate it again.
For a description of the raw data reports, see Raw data reporting overview
To generate or download reports, see the procedures section of this article.
Raw data export page features and filter options
The raw data export page provides reports having the features listed in the following table.
| Feature | Remarks | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Report categories | Differ according to your subscription plan | |||||||||||||||
| Date range | Raw data reports are filtered by activity date (event occurrence) | |||||||||||||||
| Maximum number of rows | 1M rows | |||||||||||||||
| Rate limitation |
A quota mechanism limits the number of reports that can be generated per day. |
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| Retention/report window |
Install-related reports (installs, install postbacks) 60 out of the previous 90 days in a single download. In-app event-related reports: 31 out of the previous 90 days in a single download. |
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| Filter options |
The filters listed are available for use. In some cases, depending on the filter, filter options are populated. For example, when filtering by Geo the list of available countries is listed. |
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| Field selection |
The most important fields are pre-selected. You can add/clear select fields in the Report fields tab. Some fields may not have relevance to a given report. Nevertheless, you can select the field. We do this so that you can have consistent report formats (columns) For example, selecting fraud (Protect360) related fields in the user acquisition in-app events report returns blank columns. These fields are populated only in the context of explicit Protect360 reports. |
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Report (CSV) field order |
Columns in reports are arranged according to the field order setting. The column sequence listed in a spreadsheet contains separate tabs for the legacy and default options.
|
| Filter | Advertiser | Ad network | Agency |
|---|---|---|---|
|
Media source |
Yes | No | Yes |
| Geo (territory/country) | Yes | Yes | Yes |
| In-app events (available for in-app event reports) | Yes | No | Yes |
Procedures
Generate report
To generate a report:
- Go to Reports > Raw Data Export
- Click Create report or + New report
- Select a report type
- Select the activity Date range. You can set the specific date or select from the options such as custom, yesterday, last 7 days, and so on.
- [Optional] Set the Maximum number of rows. Select from 100, 200K, 500K, or 1M rows.
- [Optional] Set filters:
- Click Add filter.
- Select a filter type, like Media source.
- Set the filter value. Select one or more or all filter values. If the filter option does not display, search for it.
- Add additional filters as needed.
- [Optional]: Reports are populated automatically with the necessary fields. You can add or remove fields as follows:
- Go to the Report fields tab.
The list of selected fields displays. You can't change the selection of mandatory fields. - Select or clear select fields as required.
- [Optional] Set Report (CSV) field Order to set the sequence of columns.
- [Option] Click Restore defaults if needed.
- Go to the Report fields tab.
- Click Create.
- The My reports page displays. Initially, the status indicates that the report is generating.
- Generation can take up to 10 minutes.
- During report generation, you can continue working, create additional reports, or navigate to other pages.
Download report
To download a report:
- Verify that you are on the Raw Data Export page. If necessary, navigate to Reports > Raw Data Export.
- Click
(download), to download the report. Generated reports are available for download for 7 days.
Duplicate and edit report settings
To duplicate and edit report settings:
- Verify that you are on the Raw Data Export page.
- Click
, to duplicate report settings and then edit the settings. - Click Create. Generated reports are available for 7 days.
- The My reports page displays. Initially, the status indicates that the report is generating.
- Generation can take up to 10 minutes.
- During report generation, you can continue working, create additional reports, or navigate to other pages.
Additional information
Traits and limitations
| Trait | Remarks |
|---|---|
| Ad network access | Yes |
| Agency access | Yes |
| Agency transparency | Yes |
| App-specific time zone | Yes |
| App-specific currency | Yes |
| Limitations |
Up to 1M records per download |
| Organic data | Available |
| Non-organic data | Available |
| Data freshness | Report dependent |
| Historical data | Previous 90 days |
| Account user access | Users in roles with required permissions |
| Email delivery | Not supported |
Field sequence templates
The Report field order setting allows you to specify the sequence of columns in reports and in some cases the fields themselves.
| Setting | Field selection allowed | Remarks |
|---|---|---|
| Default | Yes |
|
| Alphabetical (A-Z) | Yes | Selected fields are ordered alphabetically. |
| Alphabetical (Z-A) | Yes | Selected fields are ordered in reverse order alphabetically |
| Legacy | No |
|
This spreadsheet contains both a Default and Legacy sheet. Each contains the relevant field order list.
To change the field order:
- In the Report fields tab, select a Report field order option.
- If necessary change the selected fields by selecting or clear selecting the necessary fields.