Raw data export page

At a glance: Download raw data reports in CSV files. Up to 1M rows per download. Limit reports to the data you need by using filters. 

The following visual displays the first time you go to the Raw data export page; the My reports page displays if you have reports ready for download or duplication.

RawDataSplash.png

My reports

The My reports page lists reports previously generated and ready download, duplication, or both. The reports listed were generated during the previous 90 days; their download period is 7 days. After 7 days, if you still need the report, you must generate it again.

For a description of the raw data reports, see Raw data reporting overview

To generate or download reports, see the procedures section of this article. 

MyReportsRawDataExport.png

Raw data export page features and filter options

The raw data export page provides reports having the features listed in the following table. 

Feature Remarks
Report categories  Differ according to your subscription plan
Date range Raw data reports are filtered by activity dates (event occurrence). You can also add a filter for install dates. See list of filter options in the table that follows.
Maximum number of rows 1M rows
Rate limitation

A quota mechanism limits the number of reports that can be generated per day.

Retention/report window

Install-related reports (installs, install postbacks) 60 out of the previous 90 days in a single download. 

In-app event-related reports: 31 out of the previous 90 days in a single download.

Filter options

The filters listed are available for use. In some cases, depending on the filter, filter options are populated. For example, when filtering by Geo the list of available countries is listed.

Field selection

The most important fields are pre-selected. You can add/clear select fields in the Report fields tab. Some fields may not have relevance to a given report. Nevertheless, you can select the field. We do this so that you can have consistent report formats (columns) 

For example, selecting fraud (Protect360) related fields in the user acquisition in-app events report returns blank columns. These fields are populated only in the context of explicit Protect360 reports. 

Report (CSV) field order

Columns in reports are arranged according to the field order setting. The column sequence listed in a spreadsheet contains separate tabs for the legacy and default options. 

Setting Field selection allowed Remarks
Default Yes
  • Selected fields are ordered according to an AppsFlyer template.
  • Going forward, the sequence will be preserved. Future fields will be appended to the right of the existing fields.
Alphabetical (A-Z) Yes Selected fields are ordered alphabetically (ascending).
Alphabetical (Z-A) Yes Selected fields are ordered in reverse order alphabetically (descending).
Legacy No
  • Fields are ordered according to the sequence of columns in reports prepared using the previous version of the export data page.
  • Field selection is fixed and can't be changed.
  • There is some variation of the reports per field depending on the actual report

 Note

If you use both the agency filter and media source filters, the media source filters don’t apply for non-transparent agencies. This means that for non-transparent agencies, all data is included; not just data from the filtered media sources

Filter  Advertiser Ad network Agency

Media source

Yes No Yes

Activity date range

Yes Yes Yes

Install date range

Yes Yes Yes

Agency

Yes No No
Geo (territory/country) Yes Yes Yes
In-app events (available for in-app event reports) Yes No Yes

Procedures

Create a default report

You can create a report with the default settings without customizing its fields or filters.

To create a default report:

  1. In AppsFlyer, from the side menu, select Export > Raw Data Export
  2. Click + New report
  3. Hover on the type of report you want to generate and click Create.
  4. Select Generate now from the drop-down menu.
  5. On the popup window click Generate now. Generation can take up to 10 minutes.
    • During report generation, you can continue working, create additional reports, or navigate to other pages.

The default report filter settings:

Filter Default setting
Activity dates The past 7 days
Maximum rows per file 200,000
Media source All media sources
Agency All Agencies
Geo All geographical areas

Create a custom report

You can create a custom report by setting its filters and fields.

To create a custom report:

  1. In AppsFlyer, from the side menu, select Export > Raw Data Export
  2. Click + New report
  3. Hover on the type of report you want to generate and click Create.
  4. Select Customize from the drop-down menu.
  5. Set the report filters
    • Activity dates: Select the Activity date range. You can set the specific date or select from the options such as custom, yesterday, last 7 days, and so on.
    • Maximum rows per file: [Optional] Set the maximum number of rows a file can include. Select from 100, 200K, 500K, or 1M rows.
    • Media source: [Optional] Only the events that were attributed to the selected media sources will be included in the report. You can add a media source to the list by clicking Add item.
    • Agency: [Optional] Only the events that were attributed to the selected agencies will be included in the report. You can add an agency to the list by clicking Add item.
    • Geo: [Optional] Only the events that were attributed to the selected geographical areas will be included in the report.
    • Report-type specific filter: Each report type may have its own filter from which you can select a filtering criteria.
  6. [Optional]: Reports are populated automatically with the necessary fields. You can add or remove fields as follows:
    1. Go to the Report fields tab.The list of selected fields displays. You can't change the selection of mandatory fields.
    2. Select or clear select fields as required.
    3. [Optional] Set Report (CSV) field Order to set the sequence of columns.
    4. [Option] Click Restore defaults if needed.
  7. Click Create.
    • The My reports page displays. Initially, the status indicates that the report is generating.
    • Generation can take up to 10 minutes.
    • During report generation, you can continue working, create additional reports, or navigate to other pages.

Download report

To download a report:

  1. Verify that you are on the Raw Data Export page. If necessary, navigate to Reports > Raw Data Export.
  2. Click DownloadIcon.png (download), to download the report. Generated reports are available for download for 7 days. 

Duplicate and edit report settings

To duplicate and edit report settings:

  1. Verify that you are on the Raw Data Export page. 
  2. Click Duplicate.png, to duplicate report settings and then edit the settings.
  3. Click Create. Generated reports are available for 7 days. 
    • The My reports page displays. Initially, the status indicates that the report is generating.
    • Generation can take up to 10 minutes.
    • During report generation, you can continue working, create additional reports, or navigate to other pages.

Additional information

Traits and limitations

Trait Remarks 
Ad network access  Yes
Agency access Yes
Agency transparency

Yes. However, note that if you use both the agency filter and media source filters, the media source filters don't apply for non-transparent agencies. This means that for non-transparent agencies, all data is included; not just data from the filtered media sources. 

App-specific time zone Yes
App-specific currency  Yes
Limitations

Up to 1M records per download

Organic data Available
Non-organic data Available
Data freshness Report dependent
Historical data Previous 90 days
Account user access Users in roles with required permissions
Email delivery Not supported
Install date range

The install date range must be earlier than the activity date range. 

Raw data postback reports

Postbacks sent to partners due to events attributed to non-transparent agencies are not included in the Advertiser's Raw Data Postback reports.

Field sequence templates

The Report field order setting allows you to specify the sequence of columns in reports and in some cases the fields themselves. 

Setting Field selection allowed Remarks
Default Yes
  • Selected fields are ordered according to an AppsFlyer template.
  • Going forward, the sequence will be preserved. Future fields will be appended to the right of the existing fields.
Alphabetical (A-Z) Yes Selected fields are ordered alphabetically.
Alphabetical (Z-A) Yes Selected fields are ordered in reverse order alphabetically 
Legacy No
  • Fields are ordered according to the sequence of columns in reports prepared using the previous version of the export data page.
  • Field selection is fixed and can't be changed.
  • There is some variation of the reports per field depending on the actual report. 

 

This spreadsheet contains both a Default and Legacy sheet. Each contains the relevant field order list. 

To change the field order:

  1. In the Report fields tab, select a Report field order option.
  2. If necessary change the selected fields by selecting or clear selecting the necessary fields.