Raw data export page

For:
Marketers Agencies
Last update:

At a glance: Download raw data reports in CSV files. Up to 1M rows per download. Limit reports to the data you need by using filters. 

Raw data export page

The following visual displays the first time you go to the Raw data export page; the My reports page displays if you have reports ready for download or duplication.

RawDataSplash.png

My reports

The My reports page lists reports previously generated and ready download, duplication, or both. The reports listed were generated during the previous 90 days; their download period is 7 days. After 7 days, if you still need the report, you must generate it again.

For a description of the raw data reports, see Raw data reporting overview

To generate or download reports, see the procedures section of this article. 

MyReportsRawDataExport.png

Raw data export page features and filter options

The raw data export page provides reports having the features listed in the following table. 

Feature Remarks
Report categories  Differ according to your subscription plan
Date range Raw data reports are filtered by activity dates (event occurrence). You can also add a filter for install dates. See list of filter options in the table that follows.
Maximum number of rows 1M rows
Rate limitation

A quota mechanism limits the number of reports that can be generated per day.
Retention/report window

Install-related reports (installs, install postbacks) 60 out of the previous 90 days in a single download. 

In-app event-related reports: 31 out of the previous 90 days in a single download.
Filter options

The filters listed are available for use. In some cases, depending on the filter, filter options are populated. For example, when filtering by Geo the list of available countries is listed.
Field selection

The most important fields are pre-selected. You can add/clear select fields in the Report fields tab. Some fields may not have relevance to a given report. Nevertheless, you can select the field. We do this so that you can have consistent report formats (columns) 

For example, selecting fraud (Protect360) related fields in the user acquisition in-app events report returns blank columns. These fields are populated only in the context of explicit Protect360 reports. 

Report (CSV) field order

Columns in reports are arranged according to the field order setting. The column sequence listed in a spreadsheet contains separate tabs for the legacy and default options. 

Setting Field selection allowed Remarks
Default Yes
  • Selected fields are ordered according to an AppsFlyer template.
  • Going forward, the sequence will be preserved. Future fields will be appended to the right of the existing fields.
Alphabetical (A-Z) Yes Selected fields are ordered alphabetically (ascending).
Alphabetical (Z-A) Yes Selected fields are ordered in reverse order alphabetically (descending).
Legacy No
  • Fields are ordered according to the sequence of columns in reports prepared using the previous version of the export data page.
  • Field selection is fixed and can't be changed.
  • There is some variation of the reports per field depending on the actual report

 Note

If you use both the agency filter and media source filters, the media source filters don’t apply for non-transparent agencies. This means that for non-transparent agencies, all data is included; not just data from the filtered media sources

Filter  Advertiser Ad network Agency

Media source

 Yes No Yes

Activity date range

 Yes Yes Yes

Install date range

 Yes Yes Yes

Agency

 Yes No No
Geo (territory/country) Yes Yes Yes
In-app events (available for in-app event reports) Yes No Yes

Procedures

Generate report

To generate a report:

  1. Go to Reports > Raw Data Export
  2. Click Create report or + New report
  3. Select a report type
  4. Select the Activity date range. You can set the specific date or select from the options such as custom, yesterday, last 7 days, and so on. 
  5. [Optional] Set the Maximum number of rows. Select from 100, 200K, 500K, or 1M rows.
  6. [Optional] Set filters:
    1. Click Add filter.
    2. Select a filter type, like Media source. 
    3. Set the filter value. Select one or more or all filter values. If the filter option does not display, search for it.
    4. Add additional filters as needed. 
  7. [Optional]: Reports are populated automatically with the necessary fields. You can add or remove fields as follows:
    1. Go to the Report fields tab.
      The list of selected fields displays. You can't change the selection of mandatory fields. 
    2. Select or clear select fields as required. 
    3. [Optional] Set Report (CSV) field Order to set the sequence of columns. 
    4. [Option] Click Restore defaults if needed.
  8. Click Create.
    • The My reports page displays. Initially, the status indicates that the report is generating.
    • Generation can take up to 10 minutes.
    • During report generation, you can continue working, create additional reports, or navigate to other pages. 

Download report

To download a report:

  1. Verify that you are on the Raw Data Export page. If necessary, navigate to Reports > Raw Data Export.
  2. Click DownloadIcon.png (download), to download the report. Generated reports are available for download for 7 days. 

Duplicate and edit report settings

To duplicate and edit report settings:

  1. Verify that you are on the Raw Data Export page. 
  2. Click Duplicate.png, to duplicate report settings and then edit the settings.
  3. Click Create. Generated reports are available for 7 days. 
    • The My reports page displays. Initially, the status indicates that the report is generating.
    • Generation can take up to 10 minutes.
    • During report generation, you can continue working, create additional reports, or navigate to other pages.

Additional information

Traits and limitations

Trait Remarks 
Ad network access  Yes
Agency access Yes
Agency transparency

Yes. However, note that if you use both the agency filter and media source filters, the media source filters don't apply for non-transparent agencies. This means that for non-transparent agencies, all data is included; not just data from the filtered media sources. 
App-specific time zone Yes
App-specific currency  Yes
Limitations

Up to 1M records per download
Organic data Available
Non-organic data Available
Data freshness Report dependent
Historical data Previous 90 days
Account user access Users in roles with required permissions
Email delivery Not supported
Install date range

Install date range must be earlier than the activity date range. 

Field sequence templates

The Report field order setting allows you to specify the sequence of columns in reports and in some cases the fields themselves. 

Setting Field selection allowed Remarks
Default Yes
  • Selected fields are ordered according to an AppsFlyer template.
  • Going forward, the sequence will be preserved. Future fields will be appended to the right of the existing fields.
Alphabetical (A-Z) Yes Selected fields are ordered alphabetically.
Alphabetical (Z-A) Yes Selected fields are ordered in reverse order alphabetically 
Legacy No
  • Fields are ordered according to the sequence of columns in reports prepared using the previous version of the export data page.
  • Field selection is fixed and can't be changed.
  • There is some variation of the reports per field depending on the actual report. 

 

This spreadsheet contains both a Default and Legacy sheet. Each contains the relevant field order list. 

To change the field order:

  1. In the Report fields tab, select a Report field order option.
  2. If necessary change the selected fields by selecting or clear selecting the necessary fields.