At a glance: Viewing aggregated cost data for each ad click as reported by ad networks.
Basic cost reporting
Cost data is reported to AppsFlyer by:
- Ad networks: each time a user clicks on an ad. Viewing campaign cost in AppsFlyer helps advertisers measure ROI and make appropriate budgetary decisions.
- Cost is reported on the attribution link using the cost-per-install (CPI) model.
- When sending the attribution link to the ad network, ensure the add network adds the cost reporting parameters.
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Advanced options for cost aggregation, including by API and ad spend ingestion (CSV file upload).
-
Cost aggregation methods support cost models used by the partner in addition to CPI, including: CPI, CPA, CPC, and CPM.
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Viewing ad cost by click
Cost by click data is aggregated and available for viewing in real-time (maximum up to 2 hours after click) in the AppsFlyer dashboards, performance reports and raw data reports.
In the Overview dashboard, Aggregated Performance Report contains: cost, clicks, impressions, ROI, and average eCPI data.
The performance and raw data reports, are also available for download.
Ad networks providing cost by click data
- Ad networks that report cost on the click
- Dimensions supported are those contained on the click
Media source name | Logo | Cost aggregation method |
---|---|---|
AdAction |
![]() |
Click |
Adattraction |
![]() |
Click |
![]() |
Click | |
Adcrimson |
![]() |
Click |
Adcrops |
![]() |
Click |
AdDeals |
![]() |
Click |
AddictiveAds |
![]() |
Click |
Adison |
![]() |
Click |
Adjoe |
![]() |
Click |
Adlix |
![]() |
Click |
Adperio |
![]() |
Encrypted Click |
Adpick |
![]() |
Encrypted Click |
AdTiming |
![]() |
Encrypted Click |
AdTrial |
![]() |
Click |
Adxperience |
![]() |
Click |
Affilinet |
![]() |
Click |
Altrooz |
![]() |
Click |
AML |
![]() |
Click |
AOL Platforms |
![]() |
Click |
Appa |
![]() |
Click |
Appadvice |
![]() |
Click |
AppBrain |
![]() |
Click |
Appcoachs |
![]() |
Click |
Appflood |
![]() |
Click |
Appflood Affiliate Network |
![]() |
Click |
![]() |
Click | |
APPKIN |
![]() |
Click |
AppLike |
![]() |
Click |
AppNext |
![]() |
Click |
APPSILON |
![]() |
Click |
AppThis |
![]() |
Click |
APUS |
![]() |
Click |
ASB |
![]() |
Click |
Aura by ironSource |
![]() |
Click |
Bebi Media |
![]() |
Click |
Beintoo |
![]() |
Click |
Bidmotion |
![]() |
Click |
Blind Ferret |
![]() |
Click |
![]() |
Click | |
Bubbleye |
![]() |
Click |
Camera360 |
![]() |
Click |
Chartboost |
![]() |
Click |
CheBuoni |
![]() |
Click |
Cheetah Mobile |
![]() |
Encrypted Click |
Click2perform |
![]() |
Click |
ClickDealer |
![]() |
Click |
CommuteStream |
![]() |
Click |
Creative Clicks |
![]() |
Click |
Crobo |
![]() |
Click |
Cross Install |
![]() |
Click |
Curate |
![]() |
Click |
DGM |
![]() |
Click |
Digilant |
![]() |
Click |
Directagents |
![]() |
Click |
DirectFocus |
![]() |
Click |
Drawbridge |
![]() |
Click |
Digital Sunray |
![]() |
Click |
Digital Turbine |
![]() |
Click |
Discovry |
![]() |
Click |
Display.io |
![]() |
Click |
![]() |
Encrypted Click | |
![]() |
Click | |
Edge360 |
![]() |
Click |
Everyads |
![]() |
Click |
Exciteco |
![]() |
Click |
Fizzylabs |
![]() |
Click |
Fyber |
![]() |
Click |
Gamespipe |
![]() |
Click |
Glispa Media CPI |
![]() |
Encrypted Click |
![]() |
Encrypted Click | |
Groundhog |
![]() |
Click |
HangMyAds |
![]() |
Click |
HAWK |
![]() |
Click |
Headway Digital (MoBrain) |
![]() |
Click |
Heyzap |
![]() |
Click |
Hopemobi |
![]() |
Click |
Iconpeak |
![]() |
Click |
Immersv |
![]() |
Click |
Implus Technology |
![]() |
Click |
Inflecto |
![]() |
Encrypted Click |
Infleux |
![]() |
Click |
Inneractive |
![]() |
Click |
Intango |
![]() |
Click |
ironSource |
![]() |
Encrypted Click |
IRONTRAFFIC |
![]() |
Click |
Jampp |
![]() |
Click |
JetFuel |
![]() |
Click |
Jump Ramp Games |
![]() |
Click |
KickAssOffers |
![]() |
Click |
KissMyAds |
![]() |
Click |
Kixer |
![]() |
Click |
Lemmonet |
![]() |
Encrypted Click |
LifeStreet |
![]() |
Click |
LoopMe |
![]() |
Click |
Lunplay |
![]() |
Click |
Lyto |
![]() |
Click |
Madeviral |
![]() |
Click |
Criteo DSP (Manage) |
![]() |
Click |
MARKETIT |
![]() |
Click |
Matchmade |
![]() |
Click |
MdotM |
![]() |
Click |
Minimob |
![]() |
Click |
Mintegral |
![]() |
Encrypted Click |
MOA |
![]() |
Click |
Mobair |
![]() |
Click |
Mobcastle |
![]() |
Click |
Mobiblade |
![]() |
Click |
Mobikaka |
Click | |
Mobilda |
![]() |
Encrypted Click |
Mobile10 |
![]() |
Click |
MobilePlay |
![]() |
Click |
MobiteMedia |
![]() ![]() |
Click |
Mobonus |
![]() |
Click |
MobPartner |
![]() |
Encrypted Click |
Mobsuccess |
![]() |
Click |
Mobupps |
![]() |
Click |
Mobvista |
![]() |
Encrypted Click |
Moloco |
![]() |
Click |
Moinstall |
![]() |
Click |
Motive |
![]() |
Click |
Msales |
![]() |
Click |
Naranya |
![]() |
Click |
NativeX |
![]() |
Encrypted Click |
Netlion |
![]() |
Click |
![]() |
Click | |
Octro |
![]() |
Click |
OfferToro |
![]() |
Click |
OnSeo |
![]() |
Click |
Outmarketing |
![]() |
Click |
Performance Revenues |
![]() |
Encrypted Click |
Playhaven |
![]() |
Click |
PMANetwork |
![]() |
Click |
Pocket Media |
![]() |
Click |
Promolta |
![]() |
Click |
Pubmint |
![]() |
Click |
Purple Friends |
![]() |
Click |
Pusic |
![]() |
Click |
rAPId:ads |
![]() |
Click |
ReevAds |
![]() |
Click |
RevMob |
![]() |
Click |
Rocket10 |
![]() |
Click |
Rootmedia |
![]() |
Click |
![]() |
Click | |
Seads |
![]() |
Click |
SeccoSquared |
![]() |
Click |
SDM |
![]() |
Click |
Skrilo |
![]() |
Click |
Startapp |
![]() |
Encrypted Click |
Supersonic |
![]() |
Click |
Surikate |
![]() |
Click |
![]() |
Click | |
Tapcash |
![]() |
Click |
TapCommerce |
![]() |
Click |
Tapmyads |
![]() |
Click |
Tapsense |
![]() |
Encrypted Click |
Taptica |
![]() |
Click |
Time One |
![]() |
Encrypted |
Tyroo |
![]() |
Click |
Unity Ads |
![]() |
Click |
Vungle |
![]() |
Click |
Wagawin |
![]() |
Click |
Wisebirds | ![]() |
Click |
yeahmobi |
![]() |
Encrypted Click |
Yieldmo |
![]() |
Click |
Webpals |
![]() |
Click |
ZPLAY Ads |
![]() |
Click |
Limitations
Cost by click limitations are:
- Cost is only reported using the cost-per-install model (CPI). Other models, including CPA, CPC, and CPM are not supported.
- Self-reporting networks (SRN) do not report cost by click.
- Click data is immutable. Therefore, once it is logged in AppsFlyer, it cannot be changed, even if there are data-reporting errors.