At a glance: Viewing aggregated cost data for each ad click as reported by ad networks.
Basic cost reporting
Cost data is reported to AppsFlyer by:
- Ad networks: each time a user clicks on an ad. Viewing campaign cost in AppsFlyer helps advertisers measure ROI and make appropriate budgetary decisions.
- Cost is reported on the attribution link using the cost-per-install (CPI) model.
- When sending the attribution link to the ad network, ensure the add network adds the cost reporting parameters.
-
Advanced options for cost aggregation, including by API and ad spend ingestion (CSV file upload).
-
Cost aggregation methods support cost models used by the partner in addition to CPI, including: CPI, CPA, CPC, and CPM.
-
Viewing ad cost by click
Cost by click data is aggregated and available for viewing in real-time (maximum up to 2 hours after click) in the AppsFlyer dashboards, performance reports and raw data reports.
In the Overview dashboard, Aggregated Performance Report contains: cost, clicks, impressions, ROI, and average eCPI data.
The performance and raw data reports, are also available for download.
Ad networks providing cost by click data
- Ad networks that report cost on the click
- Dimensions supported are those contained on the click
| Media source name | Logo | Cost aggregation method |
|---|---|---|
|
AdAction |
 |
Click |
|
Adattraction |
 |
Click |
 |
Click | |
|
Adcrimson |
 |
Click |
|
Adcrops |
 |
Click |
|
AdDeals |
 |
Click |
|
AddictiveAds |
 |
Click |
|
Adison |
 |
Click |
|
Adjoe |
 |
Click |
|
Adlix |
 |
Click |
|
Adperio |
 |
Encrypted Click |
|
Adpick |
 |
Encrypted Click |
|
AdTiming |
 |
Encrypted Click |
|
AdTrial |
 |
Click |
|
Adxperience |
 |
Click |
|
Affilinet |
 |
Click |
|
Altrooz |
 |
Click |
|
AML |
 |
Click |
|
AOL Platforms |
 |
Click |
|
Appa |
 |
Click |
|
Appadvice |
 |
Click |
|
AppBrain |
 |
Click |
|
Appcoachs |
 |
Click |
|
Appflood |
 |
Click |
|
Appflood Affiliate Network |
 |
Click |
 |
Click | |
|
APPKIN |
 |
Click |
|
AppLike |
 |
Click |
|
AppNext |
 |
Click |
|
APPSILON |
 |
Click |
|
AppThis |
 |
Click |
|
APUS |
 |
Click |
|
ASB |
 |
Click |
|
Aura by ironSource |
 |
Click |
|
Bebi Media |
 |
Click |
|
Beintoo |
 |
Click |
|
Bidmotion |
 |
Click |
|
Blind Ferret |
 |
Click |
 |
Click | |
|
Bubbleye |
 |
Click |
|
Camera360 |
 |
Click |
|
Chartboost |
 |
Click |
|
CheBuoni |
 |
Click |
|
Cheetah Mobile |
 |
Encrypted Click |
|
Click2perform |
 |
Click |
|
ClickDealer |
 |
Click |
|
CommuteStream |
 |
Click |
|
Creative Clicks |
 |
Click |
|
Crobo |
 |
Click |
|
Cross Install |
 |
Click |
|
Curate |
 |
Click |
|
DGM |
 |
Click |
|
Digilant |
 |
Click |
|
Directagents |
 |
Click |
|
DirectFocus |
 |
Click |
|
Drawbridge |
 |
Click |
|
Digital Sunray |
 |
Click |
|
Digital Turbine |
 |
Click |
|
Discovry |
 |
Click |
|
Display.io |
 |
Click |
 |
Encrypted Click | |
 |
Click | |
|
Edge360 |
 |
Click |
|
Everyads |
 |
Click |
|
Exciteco |
 |
Click |
|
Fizzylabs |
 |
Click |
|
Fyber |
 |
Click |
|
Gamespipe |
 |
Click |
|
Glispa Media CPI |
 |
Encrypted Click |
|
Encrypted Click | |
|
Groundhog |
 |
Click |
|
HangMyAds |
 |
Click |
|
HAWK |
 |
Click |
|
Headway Digital (MoBrain) |
 |
Click |
|
Heyzap |
 |
Click |
|
Hopemobi |
 |
Click |
|
Iconpeak |
 |
Click |
|
Immersv |
 |
Click |
|
Implus Technology |
 |
Click |
|
Inflecto |
 |
Encrypted Click |
|
Infleux |
 |
Click |
|
Inneractive |
 |
Click |
|
Intango |
 |
Click |
|
ironSource |
 |
Encrypted Click |
|
IRONTRAFFIC |
 |
Click |
|
Jampp |
 |
Click |
|
JetFuel |
 |
Click |
|
Jump Ramp Games |
 |
Click |
|
KickAssOffers |
 |
Click |
|
KissMyAds |
 |
Click |
|
Kixer |
 |
Click |
|
Lemmonet |
 |
Encrypted Click |
|
LifeStreet |
 |
Click |
|
LoopMe |
 |
Click |
|
Lunplay |
 |
Click |
|
Lyto |
 |
Click |
|
Madeviral |
 |
Click |
|
Criteo DSP (Manage) |
 |
Click |
|
MARKETIT |
 |
Click |
|
Matchmade |
 |
Click |
|
MdotM |
 |
Click |
|
Minimob |
 |
Click |
|
Mintegral |
 |
Encrypted Click |
|
MOA |
 |
Click |
|
Mobair |
 |
Click |
|
Mobcastle |
 |
Click |
|
Mobiblade |
 |
Click |
|
Mobikaka |
Click | |
|
Mobilda |
 |
Encrypted Click |
|
Mobile10 |
 |
Click |
|
MobilePlay |
 |
Click |
|
MobiteMedia |
  |
Click |
|
Mobonus |
 |
Click |
|
MobPartner |
 |
Encrypted Click |
|
Mobsuccess |
 |
Click |
|
Mobupps |
 |
Click |
|
Mobvista |
 |
Encrypted Click |
|
Moloco |
 |
Click |
|
Moinstall |
 |
Click |
|
Motive |
 |
Click |
|
Msales |
 |
Click |
|
Naranya |
 |
Click |
|
NativeX |
 |
Encrypted Click |
|
Netlion |
 |
Click |
 |
Click | |
|
Octro |
 |
Click |
|
OfferToro |
 |
Click |
|
OnSeo |
 |
Click |
|
Outmarketing |
 |
Click |
|
Performance Revenues |
 |
Encrypted Click |
|
Playhaven |
 |
Click |
|
PMANetwork |
 |
Click |
|
Pocket Media |
 |
Click |
|
Promolta |
 |
Click |
|
Pubmint |
 |
Click |
|
Purple Friends |
 |
Click |
|
Pusic |
 |
Click |
|
rAPId:ads |
 |
Click |
|
ReevAds |
 |
Click |
|
RevMob |
 |
Click |
|
Rocket10 |
 |
Click |
|
Rootmedia |
 |
Click |
 |
Click | |
|
Seads |
 |
Click |
|
SeccoSquared |
 |
Click |
|
SDM |
 |
Click |
|
Skrilo |
 |
Click |
|
Startapp |
 |
Encrypted Click |
|
Supersonic |
 |
Click |
|
Surikate |
 |
Click |
 |
Click | |
|
Tapcash |
 |
Click |
|
TapCommerce |
 |
Click |
|
Tapmyads |
 |
Click |
|
Tapsense |
 |
Encrypted Click |
|
Taptica |
 |
Click |
|
Time One |
 |
Encrypted |
|
Tyroo |
 |
Click |
|
Unity Ads |
 |
Click |
|
Vungle |
 |
Click |
|
Wagawin |
 |
Click |
| Wisebirds |  |
Click |
|
yeahmobi |
 |
Encrypted Click |
|
Yieldmo |
 |
Click |
|
Webpals |
 |
Click |
|
ZPLAY Ads |
 |
Click |
Limitations
Cost by click limitations are:
- Cost is only reported using the cost-per-install model (CPI). Other models, including CPA, CPC, and CPM are not supported.
- Self-reporting networks (SRN) do not report cost by click.
- Click data is immutable. Therefore, once it is logged in AppsFlyer, it cannot be changed, even if there are data-reporting errors.