Ad cost reporting by click

At a glance: Viewing aggregated cost data as reported by ad networks every time an ad is clicked.

Basic cost reporting

Cost data is reported to AppsFlyer by:

  • Ad networks: each time a user clicks on an ad. Viewing campaign cost in AppsFlyer helps advertisers measure ROI and make appropriate budgetary decisions.
  • Advanced options for cost aggregation, including by API and ad spend ingestion (CSV file upload).

    • Cost aggregation methods support cost models used by the partner in addition to CPI, including: CPI, CPA, CPC, and CPM.

Viewing ad cost by click

Cost by click data is aggregated and available for viewing in real-time in the AppsFlyer dashboards, performance reports and raw data reports.

In the Overview dashboard, Aggregated Performance Report contains: cost, clicks, impressions, ROI, and average eCPI data. 

CostReporting.jpg

The performance and raw data reports, are also available for download.

Ad networks providing cost by click data

  • Ad networks that report cost on the click
  • Dimensions supported are those contained on the click
Cost aggregated on the the click
Media source name Logo Cost aggregation method

AdAction

Click

Adattraction

Click

AdCommunal

Click

Adcrimson

Click

Adcrops

Click

AdDeals

Click

AddictiveAds

Click

Adison

Click

Adjoe

adjoe_logo.png Click

Adlix

adlix_logo.png Click

Adperio

Encrypted Click

Adpick

Encrypted Click

AdTiming

Encrypted Click

AdTrial

Click

Adxperience

Click

Affilinet

affilinet_logo.png Click

Altrooz

altrooz.png Click

AML

AML.png Click

AOL Platforms

Advertisingcom.png Click

Appa

Click

Appadvice

Click

AppBrain

Click

Appcoachs

Click

Appflood

Click

Appflood Affiliate Network

Click

AppiSocial

Click

APPKIN

Click

AppLike

Click

AppNext

Click

APPSILON

Click

AppThis

AppThis.png Click

APUS

Click

ASB

Click

Aura by ironSource

aura_ironsource.png Click

Bebi Media

Click

Beintoo

beintoo.png Click

Bidmotion

Click

Blind Ferret

blindferret_logo.png Click

BravAds

bravads_logo.png Click

Bubbleye

Click

Camera360

Click

Chartboost

Chartboost.jpg Click

CheBuoni

Click

Cheetah Mobile

Encrypted Click

Click2perform

Click

ClickDealer

ClickDealer.png Click

CommuteStream

Click

Creative Clicks

Click

Crobo

Click

Cross Install

Click

Curate

CurateMedia.png Click

DGM

Click

Digilant

Click

Directagents

DirectAgents.png Click

DirectFocus

Click

Drawbridge

drawbridge_logo.png Click

Digital Sunray

Click

Digital Turbine

Click

Discovry

Click

Display.io

displayio_logo.png Click

dotinapp

Encrypted Click

Ednplus

Click

Edge360

Click

Everyads

Click

Exciteco

Click

Fizzylabs

Click

Fyber

Click

Gamespipe

Click

Glispa Media CPI

Encrypted Click

Glispa Media CPR

Encrypted Click

Groundhog

Click

HangMyAds

Click

HAWK

Click

Headway Digital (MoBrain)

Click

Heyzap

Click

Hopemobi

Click

Iconpeak

IconPeak.png Click

Immersv

Click

Implus Technology

Click

Inflecto

inflectomedia_logo.png Encrypted Click

Infleux

Click

Inneractive

InnerActive.png Click

Intango

Click

ironSource

Encrypted Click

IRONTRAFFIC

Irontraffic.png Click

Jampp

Click

JetFuel

Click

Jump Ramp Games

Click

KickAssOffers

Click

KissMyAds

Click

Kixer

Click

Lemmonet

lemmonet.png Encrypted Click

LifeStreet

LifeStreet.png Click

LoopMe

Click

Lunplay

Lunplay.png Click

Lyto

Click

Madeviral

Click

Criteo DSP (Manage)

Click

MARKETIT

Click

Matchmade

Click

MdotM

MdotM.png Click

Minimob

minimob.png Click

Mintegral

Encrypted Click

MOA

Click

Mobair

Click

Mobcastle

Click

Mobiblade

Click

Mobikaka

  Click

Mobilda

mobilda.png Encrypted Click

Mobile10

Mobile10.png Click

MobilePlay

mobileplay.png Click

MobiteMedia

mobite_logo.png Click

Mobonus

Click

MobPartner

Encrypted Click

Mobsuccess

mobsuccess.png Click

Mobupps

mobupps_logo.png Click

Mobvista

Encrypted Click

Moloco

Click

Moinstall

Click

Motive

Motive.png Click

Msales

Click

Naranya

Click

NativeX

Encrypted Click

Netlion

Click

NIP-Ad

Click

Octro

Click

OfferToro

OfferToro_Logo.png Click

OnSeo

Click

Outmarketing

Click

Performance Revenues

Encrypted Click

Playhaven

playhaven.png Click

PMANetwork

Click

Pocket Media

Click

Promolta

Promolta.png Click

Pubmint

Click

Purple Friends

Click

Pusic

Click

rAPId:ads

Click

ReevAds

Click

RevMob

Click

Rocket10

Click

Rootmedia

Rootmedia.png Click

Roundcubez

Click

Seads

Click

SeccoSquared

Click

SDM

Click

Skrilo

Click

Startapp

Encrypted Click

Supersonic

Click

Surikate

Click

TA Media DSP

Click

Tapcash

Click

TapCommerce

tapcommerce_logo.jpg Click

Tapmyads

Click

Tapsense

Encrypted Click

Taptica

Taptica.png Click

Time One

Encrypted

Tyroo

tyroo_logo.png Click

Unity Ads

Click

Vungle

Vungle.png Click

Wagawin

Click
Wisebirds Click

yeahmobi

Encrypted Click

Yieldmo

Yieldmo.png Click

Webpals

image001__1__-_Inbal_Dovrat.png Click

ZPLAY Ads

Click

Limitations

Cost by click limitations are:

  • Cost is only reported using the cost-per-install model (CPI). Other models, including CPA, CPC, and CPM are not supported. 
  • Self-reporting networks (SRN) do not report cost by click.  
  • Click data is immutable. Therefore, once it is logged in AppsFlyer, it cannot be changed, even if there are data-reporting errors. 
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