|Publication date||July 1, 2020|
|Impact||Advertisers using PBA|
Until this update, W2A installs were limited to organic and owned media sources such as email, Smart Banners, and custom attribution links. This update offers a number of changes.
W2A installs now include both organic and non-organic installs and reinstalls. This lets you analyze the impact of web-marketing efforts in relation to all installs and reinstalls including retargeting reinstalls (reattributions).
More filter options: Organic and non-organic, and media type.
Web/Mobile media source table
Improved web/mobile media-source interaction table.
Raw data updates
|Field name||Change||Populated with|
|install_name||New||Types: install, reinstall|
|path_touch_type||Deprecated||Equivalent field touchpoint_contribution|
|web_utm_id||New||ID of UTM|