What's new |
Retargeting (re-engagement & re-attribution) sessions metrics and raw-data availability. Prior to this change:
|
Where |
Currently, this change impacts the following:
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Required actions |
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Effective Date |
July 13, 2020 |
List of what's new in AppsFlyer
What's new
Advertisers can expect a small reduction in the volume of sessions reported in the Overview and Cohort (user acquisition view) dashboards. Why? Re-attribution sessions are no longer included. The user attribution sessions raw-data report no longer includes re-attributions.
Starting July 7, 2020, the new Data Locker retargeting sessions report can be enabled; it includes both re-engagement and re-attribution sessions. The report will be populated with data starting from the Effective Date.
Retargeting sessions metrics and raw-data availability will change as follows:
Sessions | Metrics | Raw data | |
---|---|---|---|
Acquisition |
Before/After (no change) |
|
Data Locker user-acquisition sessions |
Re-attribution |
Before |
|
Data Locker user-acquisition sessions |
After |
Cohort dashboard retargeting and unified views |
Data Locker retargeting sessions | |
Re-engagement | Before | Not available | Not available |
After | Cohort dashboard retargeting and unified views | Data Locker retargeting sessions |
Retargeting sessions data
Retargeting sessions data has a similar logic to that used in relation to retargeting in-app events—both user acquisition and retargeting media sources are attributed. This impacts retargeting sessions metrics and raw data in a similar manner to that of in-app events.
Retargeting sessions data in Cohort
Starting from the Effective Date retargeting seasons are available in Cohort retargeting and unified views. Sessions occurring prior to the Effective Date are not available.
Data Locker retargeting sessions raw-data report
To avoid data loss, enable this report before July 12, 2020. The report will begin to include data starting from the Effective Date.
To enable the retargeting sessions report in Data Locker:
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- Go to Integrations > Data Locker.
- Select Retargeting Sessions.
- Click Save Configuration.