HUAWEI Ads global campaign configuration

The Integration Tab is divided into different sections:

Activate partner

To enable the configuration, activate the partner.

This toggle must be turned on for as long as you work with the partner.

General settings

Secret Key

To connect your HUAWEI Ads account with AppsFlyer, enter your secret key in secretKey field.

To get your secretKey:

1. Make sure your account is allowlisted by HUAWEI Ads team.
2. In HUAWEI Ads dashboard, Go to Toolbox > Tracking > Edit > Key page, and copy the secret key.
3. Please fill in the secretKey in your UI for install postback and in-app event postback, otherwise the install postback and in-app event postback will not be sent to this partner.

Enable view-through attribution

To attribute view-through installs from HUAWEI Ads, turn this toggle on. The view-through lookback window slider is available in the Attribution link tab.

Default postbacks

AppsFlyer sends automatic postbacks to HUAWEI Ads following user installs from users attributed to HUAWEI Ads only. Learn more about default postbacks.

In-app events settings

Configure in-app event postbacks that are sent to HUAWEI Ads.

To configure in-app event postbacks:

1. Enter your HUAWEI Ads secretKey.
2. Turn In-app event postbacks on.
3. Set the In-app events postback window.
4. To add an SDK Event to the list, click Add event.
5. Select the following parameters for each event:

   Parameter name	Description
   SDK event name	The name of the event, as received by AppsFlyer either from the SDK or from server-to-server events. Tip: If you don't see the event you want in the list, activate this event on a device with a non-organic installation and recheck.
   Partner event identifier	Enter the unique name or ID of each event as defined on HUAWEI Ads. Select the most suitable pre-defined event out of 68 options for your SDK event, for example: browse (browsing) collection (adding to favorites) addToCart (adding to shopping cart) preOrder (order placement) register (registration) retain (next-day retention) paid (payment occurred) custom (custom-type event)
   Sending option	The postbacks can be sent only for the events performed by users attributed to HUAWEI Ads.
   Send event data	No values & no revenue: sends only the event itself without the event value. Values & no revenue: sends all the parameters excluding the revenue value. Values & revenue: sends all the event parameters, including the revenue value (if exists in the event).

6. Click Save Integration.

In this tab, you can create the attribution links you want to send to HUAWEI Ads for attributing HUAWEI Ads' campaigns, ad sets, or even single ads. AppsFlyer doesn't save your generated attribution links.

More about attribution link structure and parameters.

Adding parameters to the attribution link enables you to perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.

To generate an attribution link:

1. Select a parameter from Parameter name and set a value. Note that some of the parameters' values are macros predefined by HUAWEI Ads. Full list of attribution link parameters.
2. To add more parameters, click Add parameter and repeat the previous step.
3. Set the duration of the click-through/view-through lookback window.
4. Copy the attribution link and add it to your campaign on HUAWEI Ads.

Attribution link parameters

Parameter	Parameter name	HUAWEI Ads macro	Description
Campaign	c af_c_id	__CID__	Add it to compare different campaigns running with HUAWEI Ads.
Adset	af_adset af_adset_id	__ADSETID__	Use to differentiate adsets.
Ad	af_ad af_ad_id	__ADID__	Use to differentiate between creatives within the adset.
Site and subsite ID	af_siteid af_subsiteid	__SITEID__	Use to attribute installs to specific publishers. Good practice! If there are multiple publishers, Limit the number of site IDs in use. Use the subsite ID parameter to avoid exceeding the site ID limitation.
Channel	af_channel	__CHANNEL__	Use to differetiate the ad placements. huaweiadsglobal huaweiappgalleryglobal If blank value, then huawei search ads.
Subscriber parameters	af_sub1, af_sub2, af_sub3, af_sub4, and af_sub5		Use to insert additional useful values. Parameters are parsed and included in the raw data report. Use them to perform data aggregation or filtering.

Cost data is not supported by this partner.

Ad revenue data is not supported by this partner.

In this tab, you can select the permissions to grant HUAWEI Ads. Note that even if attribution is disabled for HUAWEI Ads, the permissions tab is active and you can grant control to HUAWEI Ads.

Learn how to give permissions to HUAWEI Ads.