MoPub campaign configuration

At a glance: MoPub, an AppsFlyer integrated partner, provides app owners with ad revenue-generating solutions.

Setting up MoPub integration

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

  1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
    To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations.
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, select the app for the integration and turn Activate partner on.
    Note: The toggle must be on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

MoPub's configuration window includes 3 active tabs: Integration, Ad revenue, and Permissions.

Integration tab

Activate partner

On the first visit here, you will need to turn on Activate partner to enable the setup of the integration tab's parameters. The toggle must be on for as long as you work with the partner.
Learn more about partner activation/deactivation.

Advanced privacy

For iOS apps only, when Advanced privacy (for iOS 14.5 and above) is enabled, you control what data is shared with the partner via postbacks and reports. Learn more about advanced privacy.

Default postbacks

Send automatic postbacks to MoPub following user installs, when the installs are attributed to MoPub. 

Attribution link tab

Attribution links are not available for MoPub.

Cost tab

Cost data is not supported in the integration with MoPub.

Ad revenue tab

MoPub provides ad revenue data as follows:

Impression-level data by SDK

Before you begin:

To enable impression-level data by SDK:

Aggregate level data

Before you begin:

  • Ask your MoPub account manager for your app ID.
  • Get the API key and Inventory report ID from your MoPub dashboard.


To enable the ad revenue API:

Permissions tab

In this tab, you can select the permissions to grant MoPub, whether the partner acts as an ad network, agency, or even both. Note that even if attribution is disabled for MoPub, the permissions tab is active and you can grant control to MoPub.

Ad network permissions

  • Allow to configure integration - permit the partner to set up the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data
  • Allow access to your aggregate loyal user data - only to the partner's own loyal user data
  • Allow access to your aggregate in-app events data - only to the partner's own in-app events data
  • Allow access to your aggregate revenue data - only to the revenue data attributed to the partner
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.