Bulletin: Changes to field values in raw-data and getConversionData in the SDK

For:
Marketers Developers
Last update:
  • What's changing:
    • Raw-data fields: Channel, Match type 
    • Get conversion data (GCD) parameters in the SDK: af_channel, match_type
  • Who is impacted: Advertisers and developers
  • Where is it changing: SDK, dashboards, raw-data
  • Effective change date: September 6, 2020

Take this into consideration, as it can affect raw-data import processes and logic within your app.

Changes to channel / af_channel value for YouTube

Before the change  After the change
UACE_Video UACE_Youtube
UAC_Video UAC_Youtube

Changes to match type / match_type

Before the change  After the change
fingerprinting  probabilistic (means probabilistic modeling)