Data sharing with ad networks—Advanced Privacy

At a glance: Advertisers and Agencies use the Advanced Privacy data sharing setting to limit the sharing of user identifiers with ad networks. 

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Data sharing principles

Using Advanced Privacy controls advertisers decide if:

Configuration by advertisers: Advanced Privacy data sharing

The Advanced Privacy data sharing setting has the following 

  • [Default] Off: Data shared with ad networks includes available user-level identifiers. 
  • On:
    • Maximize end-user privacy and helps you to comply with Apple iOS 14 privacy requirements.
    • Data is shared with ad networks at an aggregated level. This means without user identifiers. 
    • In the case that AppTrackingTransparency (ATT) consent has been granted by a user, in both the advertiser and publisher apps, identifiers are shared as enumerated in the table. 
Advanced Privacy setting ATT consent status Identifiers shared

Publisher app

Advertiser app

 

Off

 

Agree

Decline

IDFV, CUID, Click ID

Decline

Agree

IDFA, IDFV, CUID, Click ID

Agree

Agree

IDFA, IDFV, CUID, Click ID

Decline

Decline

IDFV, CUID, Click ID

On

Agree

Decline

None

Decline

Agree

None*

Agree

Agree

IDFA, IDFV, CUID, Click ID

Decline

Decline

None

*If send all events is enabled, to enable suppression list updates, IDFA is shared but without a media source.
Data sharing with ad networks

Agency related considerations for advertisers

Integration can be set by either the advertiser or an agency. In both cases, the data sharing principles described in this article apply. However, default data sharing settings differ as depicted in the flowchart that follows.

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Procedures for advertisers

Set ad network Advanced Privacy

The Advanced Privacy setting relates to a specific ad network for a specific app.

To switch Advanced Privacy on:

  1. Go to Configuration > Integrated Partners. Select the ad network.
  2. In the Integration tab, switch on Advanced Privacy.

Grant agency permission to set Advanced Privacy

To allow agencies to set Advanced Privacy:

  1. Go to Configuration > Integrated Partners. Select the agency.
  2. In the Permissions tab, switch on Allow to configure ad network Advanced Privacy data sharing.

Information for agencies

The impact of Advanced Privacy relates to the sharing of user-level identifiers with ad networks. Your ability to change the Advanced Privacy setting depends on the permission set by the advertiser as described in the table that follows. 

Set by advertiser Ad network Advanced Privacy setting
[Default] Off Agency can't change the setting
On

Agency can change the setting at will

 

Permission setting: Allow to configure ad network Advanced Privacy data sharing
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