Bulletin: View-through probabilistic modeling and ad networks

What's new

Enable view-through probabilistic modeling attribution for non-SRNs (ad networks)
Effective Date September 29, 2020
Where Attribution behavior change
What
  1. [Perform once] To enable view-through probabilistic modeling at the app-level:
    • Go to Configuration > App Settings, Enable view-through attribution via probabilistic modeling.

      Enable-view-through-attribution_us-en.png

  2. [Perform for each ad network] To enable view-through probabilistic modeling for a given ad network:
    1. Go to Integration > Integrated Partners.
    2. Select the ad network.
    3. If the view-through badge is enabled, go to the integration tab, Enable view-through attribution.

      Enable-view-through-attribution-parnter_us-en.png

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