Xpend: Cost reporting options for agencies

At a glance: Cost aggregation methods available to agencies in the AppsFlyer platform include Cost API (requires subscription to Xpend premium solution), and cost by click. 

Sharing cost with agencies

Advertisers use AppsFlyer as their source of truth for ROI, billing, and to make marketing budget allocation decisions. To do so, they need to have all the cost information on a single platform. Xpend, an AppsFlyer premium solution, enables advertisers, and agencies to collect cost data via API, making it available for viewing using AppsFlyer dashboards and reporting tools.

Cost data can be aggregated via any of the following methods: 

  • Cost API: AppsFlyer pulls data from partners
  • Cost by click: Networks report cost each time an attribution link is clicked

The following table lists cost aggregation capabilities available with, and without, Xpend.

Option Requires Xpend subscription Description
Cost API

Yes

  • Agencies use their ad network API credentials to connect to enable cost API in the AppsFlyer dashboard.
  • Cost data is reflected according to agency transparency. (For SRNs, this includes clicks and impressions.)
  • Supports all cost models
  • Accurate
  • Data refresh rate: 6 times a day, every four hours.

Cost by click

(on the attribution link)

No
  • Agencies send their CPI, value and cost currency on the attribution link. AppsFlyer aggregates the cost.
  • Data freshness: Near real-time

Limitation:

  • Limited to CPI cost model
  • If the wrong data is sent on the link, it can't be changed retroactively.
  • Cost reported by click is not available in the SKAdNework dashboard.
  • Cost by click is less accurate if the advertiser uses SKAdNetwork.

 

Was this article helpful?