At a glance: Cost aggregation methods available to agencies in the AppsFlyer platform include Cost API (requires subscription to Xpend premium solution), and cost by click.
Sharing cost with agencies
Advertisers use AppsFlyer as their source of truth for ROI, billing, and to make marketing budget allocation decisions. To do so, they need to have all the cost information on a single platform. Xpend, an AppsFlyer premium solution, enables advertisers, and agencies to collect cost data via API, making it available for viewing using AppsFlyer dashboards and reporting tools.
Cost data can be aggregated via any of the following methods:
- Cost API: AppsFlyer pulls data from partners
- Cost by click: Networks report cost each time an attribution link is clicked
The following table lists cost aggregation capabilities available with, and without, Xpend.
|Option||Requires Xpend subscription||Description|
(on the attribution link)