Bulletin: PBA—Website attribution dashboard & raw data

What's new

  • Website Attribution dashboard with metrics available at the ad and adset level replaces the Activity dashboard.
  • Event and touchpoint raw data reports have a revised field structure and name
Where PBA dashboard and raw data
Required actions

Dashboard: Use the dashboard to perform analysis to the ad level

Raw data: Update your data import processes. 

Effective Date November 18, 2020
Related reading
Changes to raw data

Report name changes and deprecation

The following report names and structure are changing

  • Web touchpoints replaced by Website visits
  • Web events replaced by Website events

Report availability

  • The new reports are available starting on the Effective date.
  • Existing reports continue to be populated until November 30, 2020. Thereafter we will no longer populate them. 
  • Historical reports will remain in Data Locker for 30 days in accordance with the regular Data Locker retention process.

Report structure

  • The report structure is changed as detailed in the tables that follow.
  • Until now, you should select report fields in Data Locker. Going forward PBA reports are no longer part of the Data Locker schema. 
  • Expect that fields will be added, without prior notice, going forward. Your data import process should take this into account.

Website visits and Website event field changes

The tables that follow contain field changes as follows:

  • Renamed fields: The content is unchanged
  • Fields reassigned: These fields are assigned to a JSON in the format of key name : value structure populating a new field being query_param.
  • Removed fields: These fields were never populated and weren't used by PBA
Renamed fields
Existing name New name 
http_referrer referrer
web_event_type event_type

 

Fields reassigned to query param field
 (in the framework of a JSON key name: value structure)
JSON key name
af_ad
af_ad_id
af_ad_type
af_adset
af_adset_id
af_attribution_lookback
af_cost_currency
af_cost_model
af_cost_value
af_keywords
af_prt
af_reengagement_window
af_siteid
af_sub_siteid
af_sub1
af_sub2
af_sub3
af_sub4
af_sub5
is_retargeting
pid
utm_campaign
utm_content
utm_medium
utm_source
utm_term

 

Fields never populated
Field removed
ad_unit
blocked_reason
blocked_reason_rule
blocked_reason_value
blocked_sub_reason
carrier
contributor_x_af_prt
contributor_x_campaign
contributor_x_match_type
contributor_x_media_source
contributor_x_touch_time
contributor_x_touch_type
custom_data
device_category
gp_broadcast_referrer
gp_click_time
gp_install_begin
gp_referrer
impressions
install_app_store
is_primary_attribution
is_receipt_validated
keyword_match_type
match_type
mediation_network
monetization_network
network_account_id
operator
placement
retargeting_conversion_type
segment
wifi

 

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